Senior Social Media Manager

Responsibilities

• Shape Finix’s social strategy with Marketing and leadership, then turn it into a channel plan and content calendar
• Own our voice across LinkedIn, X, Instagram, YouTube, and emerging channels, creating platform-native content that’s relevant, engaging, and on-brand
• Run executive social for our CEO and leaders, from ghostwriting and editing to spotting moments where their perspective adds value
• Launch an employee advocacy program that makes it easy for the Finix team to share our story
• Create short-form video series and visual content with Creative, from product explainers and customer stories to life at Finix
• Lead social go-to-market for product launches, partnerships, customer wins, and company news, partnering with Product Marketing and Sales on timing and messaging
• Partner with Events to promote our events and cover them live, from conference activations to our executive dinner series
• Manage and grow our community across social channels, Reddit, and industry forums: respond to comments and DMs, escalate customer issues quickly, and share what you hear with Product and Marketing
• Work with Legal and Compliance to keep sensitive posts accurate and compliant, since payments is a regulated industry
• Track performance, from engagement and audience growth to pipeline influence, and develop and implement feedback loops that help us learn and improve with every campaign

Requirements

• 5+ years in social media marketing, ideally with experience in B2B, fintech, or SaaS, though not required
• A portfolio showing how you’ve grown a brand on channels like LinkedIn, X, and Instagram, and what that growth did for the business
• Experience ghostwriting or managing social for executives, including founders or C-level leaders
• Sharp writing and editing, with the range to write as the brand one minute and as an executive the next
• Hands-on experience with video, design, and content editing tools, and with using AI to handle tedious tasks without sacrificing quality
• Proficiency with social management and analytics tools, such as Sprout Social, Hootsuite, or native platform analytics
• Experience building systems and automations that make social distribution and management efficient
• A data-driven approach: you set goals, read the numbers, and turn insights into better content
• Good judgment about what to post, when to respond, and when to escalate, especially in a regulated industry

Preferred

• Experience in fintech, payments, AI, or at a hyper-growth B2B SaaS company
• Experience as an early or first social hire at a growing company
• An existing following or network within the payments, AI, or tech communities
• Experience building an audience of developers or other technical buyers
• Experience with creator and podcast partnerships, paid social, or optimizing content for AI search