Marketing Manager, Workplace Services

Responsibilities

• Partner with Workplace Services business leaders and sales teams to develop and execute marketing programs that align to overall sales strategy to drive new business opportunities and support growth objectives.
• Lead demand generation, lead nurture, and pipeline acceleration initiatives designed to increase prospect engagement, interest, and conversion.
• Leverage thought leadership content, research, insights, events, and other marketing assets to drive demand generation, capture new leads, and nurture prospects through the sales funnel.
• Partner across sales, marketing, and business teams to develop and optimize lead management processes, including lead qualification, routing, scoring, tracking, and reporting.
• Utilize Salesforce CRM and Marketo to build, execute, and optimize automated campaigns, nurture journeys, audience segmentation, and lead scoring programs.
• Monitor and analyze campaign, lead, and pipeline performance, providing insights and recommendations to improve marketing effectiveness and sales outcomes.
• Develop and execute targeted marketing campaigns, communications, and content that support prospect acquisition, engagement, and conversion.
• Partner with sales and service teams to support prospect communications, onboarding efforts, and client conversion activities.
• Collaborate with Schwab Retail Marketing and Advisor Services marketing partners to leverage best practices, audience insights, and integrated marketing opportunities.
• Support the evolution of the marketing technology ecosystem and integrated channel strategy to drive measurable business impact.

Requirements

• 5-7 years of B2B marketing, demand generation, sales enablement, or marketing communications experience.
• Proven experience partnering with sales organizations to generate leads, create pipeline opportunities, and support revenue growth.
• Strong working knowledge of Salesforce CRM, including lead management, reporting, campaign performance tracking, and sales-marketing alignment.
• Experience using marketing automation platforms, preferably Marketo, to execute lead nurture, segmentation, lead scoring, and automated campaign strategies.
• Demonstrated ability to build and optimize lead management processes that improve lead quality and conversion.
• Experience leveraging thought leadership, content marketing, digital campaigns, webinars, and events to generate demand, acquire leads, and support pipeline growth.
• Strong analytical, project management, and strategic thinking skills with a demonstrated ability to drive business results.
• Experience developing demand generation and go-to-market strategies that support business growth objectives.
• Excellent written and verbal communication skills with the ability to synthesize data into actionable insights and recommendations.
• Proven ability to work effectively within a matrixed organization and lead cross-functional initiatives.