Digital Marketing Specialist

Responsibilities

• ROI-Focused Paid Media Campaigns : Develop and execute innovative paid media campaigns with a focus on maximizing return on investment (ROI)
• Collaborate Across Departments : Work Closely with various departments to ensure alignment of campaign strategies and goals
• Budget Management : Manage Digital ad buys to adhere to monthly and annual budgets while optimizing performance
• Optimization and Analysis : Analyze opportunities for optimization across multiple platforms (SEM, Paid Social, native Advertising, Display, Programmatic) and implement effective solutions
• Keyword Analysis and Recommendations : Conduct comprehensive keyword analysis, create target lists, and provide recommendations for Paid Media Optimizations & Opportunities
• Performance Evaluation : Define, measure, and evaluate campaign results, providing actionable insights to partners and stakeholders. Utilize data visualization tools to create reports and dashboards that effectively communicate campaign performance and insights to stakeholders
• Stakeholder Relationship Management : Develop and maintain relationships with internal and external stakeholders to support business objectives and advocate for marketing initiatives
• Reporting : Generate detailed campaign performance reports for internal stakeholders, including insights and recommendations for future strategies
• Brand Compliance : Ensure all marketing work adheres to brand standards and meets compliance requirements
• Support overall marketing strategy and goals by assisting with ad hoc projects and initiatives as needed

Requirements

• Bachelor’s degree in marketing, communications, digital media, or related field
• 3+ years of digital marketing experience, including paid search, social, and display campaigns; agency experience preferred
• Experience managing digital campaigns with budgets over $1M annually.
• Comprehensive knowledge of paid media networks (e.g., Search, Meta, LinkedIn, Twitter) and algorithms

Preferred

• Proficient in implementing tracking mechanisms and analytics tools for monitoring customer interactions and behavior
• Demonstrated ability to prioritize tasks and maximize business impact.
• Exceptional organizational skills, including strong attention to detail, and the ability to complete tasks on schedule with minimal supervision
• Strong attention to detail and organizational abilities
• Quick learner with the ability to grasp technical information rapidly

Benefits

• Medical, Dental, Vision, and Life Insurance
• Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)
• HSA or FSA account and other voluntary benefits
• 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
• Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading