Digital Marketing Strategist

Responsibilities

• Website Management: Update community websites, including specials, site content, and photos via WordPress; assist with troubleshooting issues as needed; understand how websites display PMS data via the API and have standards and best practices on portfolio setups
• Digital Marketing: Collaborate with agencies on performance of digital marketing strategies for SEO and Paid Media; be able to interpret results via monthly reports and communicate performance with recommended optimizations to Portfolio Sales & Marketing or to the client directly as needed
• ILS & Directory Management: Manage Internet Listing Services (ILS) platforms, ensuring compelling content, and accurate tracking across all major third-party listing sites; be able to interpret results via monthly reports and communicate performance with recommended optimizations to Portfolio Sales & Marketing or to the client directly as needed
• Tracking: Maintain the integrity of Google Analytics 4 (GA4) setup and Google Tag Manager (GTM) implementations, ensuring accurate tracking, goal setup, and data collection; familiar with attribution models
• Manage key relationships and day-to-day communication with digital marketing vendors, including Internet Listing Services (ILS). Own the complete setup and activation of new properties by facilitating all necessary contract agreements and internal approvals, and collaborating directly with vendors to ensure timely and accurate community configuration and launch.
• Additional responsibilities could include involvement with GBP, Yext and creating processes that allow for scalability, ensuring all digital marketing data and KPIs that can be housed in BI Tool are on roadmap, providing digital marketing budget recommendations for new deals, and keeping Leasing & Marketing team up to date on digital marketing trends

Requirements

• Intermediate to advanced working knowledge of AI tools including Gemini
• 4-6 years of experience in a digital marketing role, preferably within the multifamily, real estate, or high-volume B2C industry.
• Proven hands-on experience managing and updating websites via WordPress.
• Solid understanding of digital advertising principles and ability to interpret performance reports and tell a compelling story based on the data.
• Proficiency with Google Analytics (GA4) and Google Tag Manager (GTM) is required.
• Strong organizational skills with an ability to manage multiple campaigns and projects across a large portfolio.
• Excellent communication skills, with the ability to translate technical marketing data into clear, actionable business insights.
• Understands and complies with all Fair Housing Laws and standards.
• Ability to embody the Cardinal Culture and Cardinal Core Values every day.

Benefits

• Eligible to participate in the company benefits plan. We offer health, vision, dental