Digital Marketing Specialist

Responsibilities

• Campaigns & community marketing: Design and execute campaigns across web, email, social, and community-facing channels, in collaboration with subject matter experts. Create and coordinate marketing assets for sponsorships, conferences, speaking opportunities, and community-facing initiatives.
• Email & organic social: Design and execute email marketing campaigns, email templates, seller newsletters, customer newsletters, and related campaign assets in close collaboration with the Community Partnership Manager. Plan, create, publish, repurpose, and optimize organic social content across priority platforms.
• Content & SEO: Create, coordinate, update, and optimize content, including website pages, marketplace content, product highlights, seller stories, and Montessori-themed pieces. Apply SEO fundamentals such as keyword research, search intent, on-page optimization, internal linking, link building support, and content structure to help grow qualified organic traffic.
• Website & marketplace: Update website and marketplace pages to improve clarity, accessibility, SEO, user experience, engagement, and conversion. Support ongoing content improvements and page updates based on business priorities and performance insights.
• Reporting & insights: Track performance using tools such as Google Analytics, Zoho Analytics, Google Search Console, social analytics, email analytics, and spreadsheets. Prepare regular reports, identify practical insights, and suggest improvements based on what is working.
• Execution : Balance multiple projects across The Shared Environment, adapt as priorities evolve, and help move marketing work forward in a small, fast-moving team. Help maintain a clear, consistent, and distinct brand voice. Partner with the Community & Partnership Manager to create Seller and Reader recruitment assets, Seller spotlights and partner/influencer campaign content.

Requirements

• 2+ years of proven experience in digital marketing, content marketing, SEO, email marketing, social media, or a related role
• A degree in marketing, communications, business, or a related field is welcome but not required
• Strong writing, editing, and content judgment across web, email, and social formats. A portfolio submission is welcome.
• Working knowledge of SEO fundamentals, including keyword research, on-page optimization, internal linking, search intent, and content structure
• Experience creating or coordinating content for websites, campaigns, email, or social media
• Familiarity with email marketing campaigns, newsletters, or email template development
• Comfort using marketing and analytics tools to track performance, prepare reports, and support decision-making
• Comfortable learning and navigating multiple tech tools, systems, platforms, and workflows
• Strong organizational and project management skills, with the ability to manage multiple moving pieces at once
• Ability to work independently and independently in a remote environment, maintaining momentum without heavy oversight while also collaborating effectively within a team

Preferred

• Agency, startup, ecommerce, or multi-brand experience
• Experience in ClickUp or similar project management software
• Experience working on a marketplace, ecommerce, retail, or user-generated content business
• Awareness of emerging AI-powered search and generative engine optimization trends.
• Experience with social scheduling, email marketing, CMS, or analytics tools
• Familiarity with Shopify or similar ecommerce platforms
• Basic understanding of landing-page optimization or conversion rate improvement
• Basic mobile video editing or creator-style content production skills
• Experience developing marketing assets for events, sponsorships, speaking opportunities, or community partnerships
• Experience working in the Montessori space

Benefits

• Location: Remote, within the United States
• Fully remote work environment with occasional, covered travel to conferences and team gatherings
• Baseline office equipment provided
• Benefits package with PTO, health plan reimbursement, and retirement matching