Digital Marketing, Director

Responsibilities

• Define and execute the marketing operations strategy for scalable growth and optimize performance.
• Lead and mentor a team of marketing operations professionals, fostering a culture of innovation and collaboration.
• Partner with functional leaders to align marketing operations with broader organizational goals.
• Develop and manage scalable workflows, systems, and processes to support marketing initiatives.
• Oversee campaign execution frameworks and ensure consistency across global teams.
• Evaluate and improve lead management processes, including lead scoring, routing, and nurturing.
• Build and manage a robust marketing analytics framework to track performance metrics and ROI.
• Deliver actionable insights and recommendations to enhance campaign effectiveness and drive business outcomes.
• Oversee the marketing technology stack, ensuring tools are effectively integrated and utilized.
• Evaluate and implement new technologies to enhance marketing capabilities and efficiency.

Requirements

• Requires a Bachelor’s degree in Digital Marketing, Information Technology, or related field and 8 years of progressive post-baccalaureate marketing operations experience.
• Also requires background in: Adobe Analytics; Marketo; Salesforce; Snowflake; Marketing analytics and Reporting; Analytics implementation; and Workato.

Benefits

• Synopsys offers comprehensive health, wellness, and financial benefits as part of a competitive total rewards package.