Senior Digital and Web Marketing Manager

Responsibilities

• Own the corporate website management and prioritize web builds and projects across business units and stakeholders
• Execute day-to-day website operations: publishing new content, building landing pages, and making front-end edits in Storyblok CMS
• Research, evaluate, and deploy new web tools to improve site conversion, including chatbots, meeting bookers, and on-site personalization platforms
• Define and execute Guild's SEO and AEO strategy, from technical site health to content optimization that positions Guild as a leader in traditional and AI-powered search
• Manage vendor and agency relationships for web development, coordinating scoping, QA, and deployment of backend and infrastructure work
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing – executing directly in-platform and in close partnership with an external agency
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and maximize ROI
• Build and scale Guild’s digital ABM program in partnership with our media agency, deploying personalized ads and on-site experiences for top priority accounts
• Partner with creative and content teams to brief, test, and iterate on ad copy and visuals to meet performance goals
• Drive website conversion optimization across the buyer journey by conducting A/B tests in VWO, analyzing heatmapping data, and implementing improvements to increase demo requests and pipeline-generating initiatives

Requirements

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — either directly in-platform or through agency oversight
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes
• Experience with CMS platforms (ideally headless CMS) and web content management workflows
• Solid analytical skills: able to build reports, interpret data, and make optimization decisions independently
• Strong project management skills and high attention to detail; able to juggle multiple workstreams across stakeholders

Preferred

• Experience evaluating and deploying web conversion tools (e.g., Qualified, Drift, Optimizely, or similar)
• Familiarity with ABM platforms and first-party data targeting strategies
• Experience with Salesforce, HubSpot, and marketing attribution tools
• Experience in B2B SaaS, HR tech, or Learning & Development is a plus
• Bachelor's degree in Marketing, Business, Communications, or a related field

Benefits

• Access to low-cost, high-quality health care options through Collective Health and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
• Access to a 401k to help save for the future
• Vacation policy to rest and recharge
• 8 days of fully-paid sick leave, to take the time to heal and or recover
• Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 2-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
• Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
• Education benefits and tuition assistance to help your future development and growth