Digital & Demand Executive

Responsibilities

• Deliver MQLs across all lead sources: inbound web and search (SEO and GEO), inbound campaigns, and outbound HubSpot sequences, events and webinars
• MQL Generation & Accountability
• Be responsible and accountable for generating high quality MQLs against defined targets, agreed with the Head of Global Marketing and Communications
• Own MQL delivery across all channels in the role: website, search (SEO), LLM discoverability (GEO), inbound campaigns and outbound HubSpot lead generation and Business Development sequences and events.
• Agree and maintain the MQL definition, scoring criteria and target account and persona profile with sales, so that quality is prioritised alongside volume
• Track and report on MQL volume, quality, source and conversion into sales qualified leads and pipeline, with a regular view of performance against target
• Flag any shortfall against target early, with a clear recovery plan, and continually reprioritise effort towards the channels and campaigns that deliver the best MQLs
• Web Design & Optimisation
• Gresham website (HubSpot CMS), including design, build, page templates, content publishing and ongoing improvement
• Lead conversion rate optimisation: user journeys, landing pages, calls to action, forms, A/B testing and page speed

Requirements

• Expert-level HubSpot knowledge across Marketing Hub, CMS Hub and CRM, including workflows, sequences, lists, reporting and attribution (HubSpot certifications are a strong advantage)
• Proven experience in digital marketing, demand generation or marketing operations, ideally within B2B technology, SaaS or financial services
• Demonstrable experience in SEO and a clear understanding of how GEO and LLM discoverability are changing B2B search
• Experience designing, building and optimising websites, with a strong understanding of UX and conversion principles (HTML/CSS skills and design tool experience, e.g. Figma, Canva or Adobe, are a plus)
• Skilled at researching and identifying qualified prospects, building targeted prospect lists and turning them into MQLs through outbound sequences
• Experience running outbound email and sequence-based lead generation campaigns, ideally working alongside a sales or business development team
• Comfortable with direct reach out to aid lead conversion
• Demonstrable track record of owning and delivering MQL or lead generation targets, with comfort in being measured on them
• AI proficiency: confident, hands-on use of AI tools in everyday work, such as for prospect research, content and campaign optimisation, analysis and automation, with sound judgement on quality, accuracy and governance, and the curiosity to keep adopting new tools as they emerge
• Highly analytical, comfortable working with data to target, measure and improve performance

Preferred

• A degree in Marketing, Business, Communications or a related field is desirable but not essential. Experience in capital markets, financial services or related technology is also desirable
• HubSpot certifications are a strong advantage