Marketing Strategy Lead, Client Stories

Responsibilities

• Set editorial direction for the programs you own, deciding which client stories to pursue, which to decline, and how each one advances key Payments narratives and business priorities, in line with the team's overall client stories strategy
• Make portfolio trade-offs across competing stakeholder requests, and explain the reasoning clearly enough that senior leaders understand and back the plan
• Lead production of high-quality client stories, including video, written case studies, and other content, holding a high bar for craft, brand standards, and on-time delivery across internal partners and agencies
• Build trusted relationships with clients and their relationship teams, shaping narratives, preparing interview briefs, and guiding clients smoothly through the storytelling and approval process
• Translate strategic priorities into sharp briefs, creative direction, and success criteria for every story
• Partner with sales, campaign, product marketing, and regional teams to place stories in the initiatives and moments where they have the greatest impact, connecting stories to in-market messaging, campaign outcomes, and business impact
• Evolve how client storytelling is measured and reported and driving success against those benchmarks.
• Guide how the program evolves, identifying new formats and approaches that increase the impact of client stories, and partnering with teams across marketing to bring the strongest ideas to life
• Run strong program operations end to end, including pipeline, intake, timelines, governance, budgets, and vendor partnerships, and use AI tools to scale workflows while protecting quality

Requirements

• Bring 8+ years of experience in marketing, such as customer, content, brand, integrated, creator/influencer, or community marketing
• Demonstrate strong editorial judgment at a senior level, with a track record of deciding which stories to pursue, managing a content portfolio and pipeline, and aligning work to strategic narratives and priorities
• Show a body of storytelling work, across video, written, and other formats, held to a consumer-grade creative standard regardless of category or audience
• Work directly with clients or customers and frontline sales or relationship teams to develop and secure stories
• Own complex programs end to end, from strategy through execution, in a large, matrixed organization
• Influence and persuade senior stakeholders without direct authority, bringing strong business acumen, executive presence, and clear, compelling communication
• Manage agencies, budgets, and production partners, including interview coordination and video shoot logistics
• Exercise exceptional attention to detail and sound prioritization judgment in a fast-moving environment, with a proactive, accountable mindset

Preferred

• Hold a bachelor's degree in Marketing, Communications, Business, or a related field
• Bring experience building customer advocacy, reference, or client storytelling programs
• Bring experience piloting new storytelling formats or approaches beyond traditional content
• Bring experience marketing to corporate or business clients
• Have financial services or payments industry experience
• Use AI tools to scale creative and operational workflows

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.