Sr. Director, Marketing Strategy, Analytics & Innovation

Responsibilities

• - Create a forward looking point of view on the future of marketing and how we’ll drive success.
• - Define and drive global marketing strategies through actionable data and deep customer insight.
• - Build, mentor, and scale the marketing strategy, and data analytics team, fostering a culture of experimentation and measurable impact.
• - Lead quarterly/annual planning, and target setting to guide execution across all marketing functions.
• - Lead key marketing operational cadences to ensure business actionability needs are being met.
• - Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies.
• - Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
• - Monitor emerging trends and market signals, and act as a scout for net-new growth vectors, whitespace opportunities, and competitive threats.

Requirements

• - Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• - 10+ years in marketing strategy, data analytics, or related functions, with 5+ years of people leadership.
• - Expertise with analytics and BI tools (e.g., Tableau, Salesforce).
• - Strong communication, leadership, and cross-functional collaboration skills.
• - Exceptional cross-functional communication and storytelling skills.
• - Comfortable operating in ambiguity and fast-paced environments.

Preferred

• - Advanced degree (MBA or similar) strongly preferred.
• - Experience in SaaS, tech, or high-growth environments preferred.
• - Certification in marketing analytics or data science is a plus.
• - Passion for innovation, storytelling, and customer-centric thinking.