Director, Audience & Connections Strategy

Responsibilities

• Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels
• Conducting analysis and research to uncover category, cultural, and consumer insights
• Creating meaningful consumer journeys that map the path to purchase, identify key moments of influence, and inform cross-channel strategy decisions
• Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions
• Collaborating closely with media, data, account and creative teams, ensuring strategic guidance aligns with broader campaign objectives
• Defining the measurement framework across the consumer journey, ensuring we aren't just tracking "clicks," but meaningful business outcomes
• Representing the agency's strategic point of view in client presentations and new business pitches
• Leading strategy and insights on new business pitches and collaborating closely with media strategy
• Contributing to thought leadership initiatives that position the agency as an industry leader
• Providing strategic guidance and feedback to cross-functional partners on assigned accounts

Requirements

• 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment
• Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward
• Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels
• The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results
• A background supporting new business pitches and collaborating closely with media strategy
• Experience presenting strategic recommendations to senior client stakeholders and internal leadership
• Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
• Strong analytical skills with the ability to identify meaningful insights and patterns
• Experience developing consumer journey frameworks and campaign platforms
• Working knowledge with AI tools and being able to design creative prompts for ideation and framework development

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance