Web Designer & SEO Specialist

Responsibilities

• Designs, builds, and maintains responsive landing pages and web content for assigned brand areas using WordPress and related tools, following best practices for usability, accessibility, and performance
• Uses the organization’s shared design system/component library to ensure visual and functional consistency with the broader site
• Implements pages and features that meet the organization’s performance budgets and Core Web Vitals standards
• Ensures new pages/features are properly instrumented for tracking per the organization’s data-layer standards, in partnership with the other web developers and web designers and data/reporting team
• Follows established technical SEO and AI-discoverability practices when building or updating content pages, partnering with the marketing team’s SEO/GEO specialists on content-level needs
• Implements and manages experimentation on department-owned pages — A/B and multivariate testing on campaign pages, CTAs, conversion paths, and personalized experiences — using the organization’s designated testing/personalization platform to identify constituent needs, friction points, and opportunities to improve navigation, comprehension, engagement, conversion, and satisfaction
• Sets up and manages multi-armed bandit (“king of the hill”) testing where appropriate, so better-performing treatments automatically receive an increasing share of traffic over time, up to becoming the default experience
• Ensures every campaign, product page, and conversion path launches with a testing/optimization plan by default
• Partners with Marketing Cloud Personalization lead to implement personalized experiences and ensure they are properly tested for performance
• Monitors and reports test results and treatment performance for department-owned pages, feeding learnings into future builds

Requirements

• Bachelor's degree in digital media, computer science, marketing, or a related field, or equivalent experience
• 5-7 years of experience with digital content management, particularly WordPress
• Expert knowledge of WordPress, preferably using Elementor and related add-ons
• Above-average knowledge and understanding of HTML, CSS, JavaScript, and core web concepts
• Working knowledge of SEO and GEO principles, keyword research, and on-page optimization (including high-volume publishing for portfolio assignments)
• Working understanding of UX/usability best practices; ability to execute within an established design system
• Experience with A/B testing or experimentation platforms (e.g., Optimizely, VWO, or similar); familiarity with multi-armed bandit/adaptive testing a plus
• Understanding of conversion rate optimization (CRO) principles
• Familiarity with tagging/analytics implementation (e.g., Google Tag Manager) or willingness to learn
• Comfortable working in a matrix structure — taking day-to-day direction from a Marketing Manager while following technical standards set by a separate Corporate Web Developer

Preferred

• Headless CMS platforms or willingness to build these skills if the organization migrates
• Salesforce familiarity (preferred)
• general marketing experience helpful

Benefits

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount