Sr. Search Strategist

Responsibilities

• - Develop and execute effective SEM and paid search strategies that align with clients’ goals and objectives.
• - Conduct in-depth keyword research to identify high-value keywords and phrases for both organic and paid search campaigns.
• - Oversee paid search campaigns, including budget management, ad copywriting, bid optimization, and performance tracking.
• - Monitor and analyze performance metrics using tools like Google Analytics, Google Ads, and internal software, and provide regular reports to external and internal stakeholders.
• - Stay current with industry trends, algorithm updates, and best practices in search marketing to ensure compliance and effectiveness.
• - Conduct competitive analysis to identify opportunities and threats in the search marketing landscape.
• - Collaborate with client or internal web development and UX teams to optimize landing pages and user experiences for improved conversion rates.
• - Manage the search marketing budget, allocating effectively to maximize ROI.
• - Foster cross-functional collaboration with other departments, such as sales, post-sales, creative, data science, customer experience and others, to integrate search marketing efforts with broader business objectives.
• - Identify areas for improvement, conduct A/B testing, and implement optimization strategies to enhance clients’ SEM performance.

Requirements

• You must have applied experience in SEM at an expert level , with an advanced knowledge of shopping ads and paid search ads outside of search engine platforms, such as Yelp and Amazon
• Advertising Strategy
• Project Management
• Technology
• Attention to detail
• Consumer Insights
• Analytics
• Implementation of Data -Driven Decisions
• 5+ years of experience in the digital space, in an agency environment, or in-house equivalent
• 5 + years of hands-on SEM optimization experience – building PPC campaigns from the ground up and managing them directly – with in-depth knowledge of Google Ad Platform