Manager, SEO Marketing (Virtual, US)

Responsibilities

• The GEO lead will provide work to ensure GEO best practices within our website, design, content creation, linking, and development projects.
• Is responsible for all lead generation for Sirva, Allied and North American Van Lines (US, Canada, and Asia Pacific).
• Performs detailed evaluation of customer needs, capabilities, brand ambitions and competitive realities to identify unique market opportunities online with AB testing
• Oversees a variety of channels including GEO, SEO, web development, social media, GMB listings and video content (both B2C and B2B).
• Manages vendors and agencies that are responsible for GEO, AB Testing, promotions, review management, social and local search solution for moving agents in the US, Canada.
• Page speed audits and recommendations with detailed counsel to web developers and IT team
• Is responsible for financial planning and marketing budget to achieve highest ROI.
• Oversees all content used online, and in social media, and coordinates approvals and branding with the respective brand marketing manager.
• Drives group strategy on generating, monitoring and managing online consumer reviews on leading consumer review properties.
• Is responsible for website conversion, traffic growth, and all content/functionality on both Allied.com and NorthAmerican.com, AlliedVanLines.ca, NorthAmericanVanLines.ca, management of AlliedPSA.com, ProMembers.org

Requirements

• 4-7 years’ experience in Marketing including 5 years’ experience in digital media for client or agency
• Experience managing creative and media programs and vendors
• Successful track record of managing, training, and growing employees
• Experience driving revenue based programs
• Excellent presentation and writing skills.
• Basic CRM and CMS skills
• Moderate HTML and CSS Skills
• Ability to operate independently within an ambiguous environment and manage projects from inception through launch.
• Ability to operate as key member of cross-functional team
• High competency level in MS Office with specific strengths in Excel and PowerPoint

Benefits

• Benefits: Comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Employer HSA Match, Life & Disability Insurance, Paid Time Off, Volunteer Time Off, ID Theft Protection Plan and more. Benefits are based on employment status and may not be available for temporary or non full-time employees