Freelance Associate Director Analytics

Responsibilities

• Serve as a day-to-day client partner on marketing effectiveness, measurement, and performance.
• Synthesize results across campaigns and channels into a clear view of overall marketing performance and business implications.
• Identify emerging trends, performance opportunities, and areas requiring deeper investigation.
• Translate analysis into concise, executive-ready narratives and recommendations.
• Connect media and campaign metrics with brand performance, consideration, digital engagement, sales, and market-share indicators.
• Use and interpret key measurement platforms and data sources including Dynata, YouGov, MarketCast, and BERA.
• Partner across VML, WPP Media, and other integrated agency teams to create a holistic view of performance.
• Guide analysts and channel teams in moving from reporting metrics to identifying insights and actions.
• Ensure measurement frameworks, KPIs, and reporting are consistent and aligned to client objectives.

Requirements

• 6–10+ years of experience in marketing analytics, effectiveness, measurement, or related disciplines.
• Strong client leadership, communication, and presentation skills.
• Demonstrated ability to connect marketing activity to brand and business performance.
• Experience synthesizing data across media, campaign, brand, digital, and business sources.
• Ability to turn complex analysis into a clear “so what” and “now what.”
• Strong cross-functional leadership across analytics, media, strategy, account, and client teams.
• Automotive or similarly complex consumer marketing experience is a plus.