Local SEO Service Optimization Specialist

USA (Remote)

$10/hr – $15/hrMid Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Own and drive the optimization of local SEO service listings, from titles and descriptions to pricing, while aligning offerings with buyer intent and marketplace data to boost visibility and engagement.

  • Optimize service listings and pricing structures
  • Align offerings with buyer search intent and market demand
  • Collaborate with operations and marketplace intelligence to maintain quality

Job Description

Responsibilities

  • Review and optimize freelancer service titles, descriptions, categories, and keywords.
  • Improve service packages, deliverables, pricing structures, and overall presentation.
  • Identify weak or underperforming service listings and recommend improvements.
  • Analyze buyer search intent and align freelancer services with actual market demand.
  • Research competing SEO services to identify positioning and content gaps.
  • Ensure service listings communicate clear, realistic deliverables and professional standards.
  • Work with marketplace intelligence and performance data to improve service visibility and buyer engagement.
  • Collaborate with the marketplace operations team to maintain service quality and consistency.

Requirements

  • Minimum 3 years of practical Local SEO experience.
  • Strong understanding of Google Business Profile, local citations, on-page SEO, local keyword research, and other Local SEO services.
  • Experience optimizing SEO service listings, landing pages, or commercial content.
  • Ability to understand buyer intent and turn technical SEO services into clear, compelling offerings.
  • Strong English writing, analytical, and research skills.
  • Familiarity with WordPress, WooCommerce, or freelance marketplaces is an advantage.
  • Ability to work independently and provide actionable recommendations.
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Serpworks.com

The World’s First Freelance Marketplace Dedicated Exclusively to Local SEO.Welcome to Serpworks — Where Local Businesses Meet Local SEO Experts.In a world where digital marketplaces are often too broad, Serpworks was built with a single, laser-focused mission: to help local businesses dominate their local search rankings. We are the first dedicated marketplace that connects businesses with a hand-picked network of vetted Local SEO freelancers and agencies.Why Serpworks? General freelance platforms treat Local SEO as an afterthought. At Serpworks, it’s our entire world. We bridge the gap between businesses needing "near me" visibility and the specialists who know how to deliver it.What We Offer:Vetted Talent: Access a curated pool of experts specializing in Google Business Profile optimization, citation building, and hyper-local keyword strategies.Tailored Solutions: Whether you are a small business owner looking to rank on Maps or an agency looking to scale fulfillment, our marketplace is built for your specific needs.Community-Driven Growth: We aren't just a platform; we are a global community where freelancers and clients build lasting, results-driven relationships.Our Services Include: 📍 Google Business Profile (GBP) Management📍 Local Citation & Directory Building📍 Hyper-Local Keyword Research & Content📍 Review & Reputation Management📍 On-Page SEO for Location PagesJoin the Revolution in Local Search. Stop getting lost in the noise of general marketplaces. Partner with the specialists who understand the nuances of local ranking algorithms.🔗 Visit us at: serpworks.com🚀 Dominate Your Local Market.

Founded in 2025
Sheridan, Wyoming, USA
2 employees (1 in marketing)

Salaries

Posted range

$10/hr – $15/hr

Taken straight from the job posting.

The middle of this range ($26K) is 63% below the median base salary for SEO Specialist roles in the United States ($70K).

SEO Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $80K. Based on 138 salaries.

See all Serpworks.com salaries

Marketing Team

Marketing Team Size
1 (50% of company)
Marketing Roles Posted (Last 30 Days)
1

Headcount Trend

Current headcount: ~2
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Local SEO Service Optimization Specialist

Serpworks.com · USA · Remote