VP, US Marketing and Launch Lead

Responsibilities

• Launch Strategy and Readiness: Lead U.S. launch planning for the first launch and subsequent pipeline launches, from pre-approval through early lifecycle, including go-to-market strategy, launch governance, and delivery of launch-critical activities. Own the integrated launch plan, timeline, readiness scorecard, and KPIs.
• Brand Strategy and Positioning: Develop the U.S. brand strategy, brand identity, positioning, value proposition, and core messaging, grounded in market research, customer insights, and competitive analysis.
• Asset Strategy Partnership: Partner with R&D and Global Product Leaders to shape asset strategy and clinical development plans and translate clinical data into a clear value proposition and differentiation story.
• Cross-Functional Launch Leadership: Lead the U.S. launch team across Medical Affairs, Market Access, Regulatory, Sales, Commercial Operations, and Supply Chain. Track risks and drive timely decisions.
• Market Access and Pricing: Partner with Market Access to inform pricing, payer value proposition, and patient support programs, and build access considerations into brand plans.
• Promotional Execution: Direct multichannel HCP and patient marketing, including digital, peer-to-peer, congress, and personal and non-personal promotion. Manage agency partners and guide materials through medical, legal, and regulatory review.
• Forecasting and Budget: Work with Commercial Operations and Finance on forecasts, latest estimates, operating budgets, and performance KPIs. Manage the marketing budget and agency and vendor spend.
• People Leadership and Operations: Build, lead, and develop the U.S. marketing team as the organization grows and put in place the processes and agency network needed for launch and beyond.
• Global Alignment: Align the U.S. plan with global brand strategy, forecasting, and lifecycle plans in partnership with global and China-based teams. Contribute to portfolio strategy and business development evaluations as needed.
• Field and Customer Presence: Maintain a strong presence with the sales team, key customers, and at major medical congresses. Collaborate across several time zones and travel up to 25%.

Requirements

• Bachelor’s degree in business, life sciences, or a related field.
• 15+ years of commercial experience in the biopharmaceutical industry, including 10+ years in U.S. marketing.

Preferred

• MBA, PhD, or other advanced degree.
• Proven track record leading U.S. product launches, from pre-launch through in-line growth.
• Experience in specialty therapeutic areas (e.g., oncology, immunology, hematology).
• Experience shaping asset strategy in partnership with R&D.
• Strong multichannel HCP and patient marketing experience.
• Working knowledge of U.S. promotional regulations, market access, and payer strategy.
• Experience owning brand forecasts, budgets, and agency relationships.
• Operating experience in a fast-paced, entrepreneurial biotech environment.
• Commercial or launch experience in ex-US markets (e.g., EU5, Japan, China).
• Experience in cross-regional collaboration including Asia/China.

Benefits

• The pay range for this position at commencement of employment is expected to be between $300K and $431K/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.
• The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered.
• Details of participation in these benefit plans will be provided if an employee receives an offer of employment.