VP Marketing

Responsibilities

• Own WorkBoardAI’s story, brand and marketing pipeline, with a goal of $xxM+ in marketing-generated pipeline per quarter.
• Lead a lean, highly efficient marketing organization that uses AI and agents at its core.
• Partner closely with our CRO, Customer Success and Product to make sure every customer and prospect hears one consistent, compelling message.
• Build a messaging framework and product marketing plan that flows into positioning, enablement and every customer touchpoint.
• Tell the market what we stand for, what we do, who we do it for, why it matters, and why we’re the only ones who can deliver on this vision.
• Competitive marketing: displacing legacy vendors with long-standing enterprise commitments, de-positioning alternatives, and winning against the “build our own” narrative.
• Develop hard-hitting persona use cases with clear value props and comparisons to the alternatives, including doing nothing or sticking with an existing tool.
• Build and deliver an ROI narrative that lands with Fortune 500 executives.
• Run enterprise pipeline channels across field marketing, social, influencer, analyst relations, PR and ABM.
• Build a modern analyst relations, PR and brand awareness engine.

Requirements

• Experience leading marketing, serving as the #2 marketer, or leading PMM at an AI/SaaS company growing from $25M to $100M.
• A track record of getting a company placed in the Gartner Magic Quadrant, Forrester Wave or IDC MarketScape, ideally for the first time, in an established catagory.
• An enterprise focus, with experience marketing to buyers with high average deal sizes.
• Experience with large but fast top-down B2B sales, ideally with a 90–120 day sales cycle.
• Success in a highly competitive market, ideally as the smaller player or new entrant.
• Performance-obsessed. You consistently demonstrate high performance and expect it from your team.
• Deeply analytical and curious, with high EQ and a process-oriented approach.
• You set the pace and help the whole company move faster.
• Creative and innovative, and quick to recognize new ways of doing things.
• A data-honest, metrics-driven approach to problem solving.

Benefits

• Flexible PTO & sick days
• Paid holidays
• Health insurance
• 401K with employer matching
• Eligible for bonus program based on company performance
• And much more!