Digital Marketing Specialist

Responsibilities

• Strategic Planning and Execution: Contribute to the development of the company’s long-term strategy by providing operational insights and recommendations.
• Translate strategic goals into actionable plans for the operations team.
• Oversee Day-to-Day Operations: Provide leadership and direction for daily operational activities across departments.
• Monitor performance metrics, ensuring operational goals align with the company’s strategic objectives.
• Address operational challenges promptly to maintain seamless workflow and productivity.
• Manage resource allocation to optimize efficiency and support business priorities.
• Drive Initiatives for Efficient Processes: Identify inefficiencies in current workflows and implement solutions to improve productivity and cost-effectiveness.
• Collaborate with cross-functional teams to streamline operations and eliminate redundancies.
• Lead the adoption of tools and technologies to enhance operational efficiency and reporting.
• Develop Processes for Consistency: Establish standardized processes, procedures, and policies to ensure consistency and scalability across operations.

Requirements

• MUST HAVE previous experience working at a digital marketing agency
• Minimum 3-5 years of proven experience in a digital marketing agency environment, preferably with home improvement or contractor clients
• Leadership experience in production, operations, project management, or service delivery, preferably within a digital marketing agency or client-service environment.
• Proven experience managing multidisciplinary teams, multiple client projects, production schedules, and team capacity.
• Experience developing scalable workflows, quality-control procedures, performance metrics, and operational improvement initiatives.
• Experience managing departmental budgets, labor costs, resource allocation, utilization, and production profitability.
• Bachelor’s degree in business administration, operations management, project management, marketing, or a related field.
• Familiarity with SEO, paid advertising, website development, reporting, and automation.
• Experience managing remote or internationally distributed teams and using project-management, workflow, and reporting platforms.
• Familiarity with process documentation, artificial intelligence, automation tools, or relevant project-management and operations certifications.