Director of Marketing

Responsibilities

• Develop and execute an integrated marketing strategy, annual roadmap, and budget aligned with company growth and revenue goals.
• Lead brand strategy and ensure consistent positioning, messaging, creative, and customer-facing materials across company brands and channels.
• Support wholesale growth by developing retailer-specific sales tools, launch materials, in-store programs, budtender education, co-marketing initiatives, and campaigns that help win, retain, and reactivate accounts.
• Drive retail traffic, acquisition, retention, loyalty, and basket growth through digital marketing, lifecycle campaigns, merchandising, promotions, seasonal campaigns, and product launches.
• Partner with retail and operations leaders on promotions and discounting strategies with accountability for gross margin and customer experience.
• Build and manage the marketing function, including internal team members, agencies, freelancers, vendors, workflows, priorities, timelines, and performance standards.
• Make AI a core part of the marketing function by building and using AI-enabled tools for research, customer and market insights, content and creative development, campaign planning, personalization, reporting, testing, automation, and workflow efficiency; build repeatable AI-assisted workflows and establish standards for accuracy, quality, data security, compliance, and human oversight.
• Establish KPIs and executive reporting for campaign performance, customer acquisition and retention, digital channels, vendor performance, and return on marketing investment.
• Manage marketing vendors, contracts, budgets, scopes of work, invoices, and deliverables; identify opportunities to improve performance or reduce costs.
• Partner cross-functionally with sales, retail operations, compliance, finance, HR, and executive leadership to ensure campaigns are effective, operationally realistic, and compliant with applicable cannabis advertising and promotional requirements.

Requirements

• 5+ years of progressively responsible marketing experience, including experience building or scaling a marketing function.
• Demonstrated responsibility for commercial results such as revenue, distribution, sell-through, gross profit, customer growth, or retention.
• Experience marketing products sold through third-party retailers, such as CPG, beverage, wholesale, distribution, or similar industries.
• Experience developing and executing multi-channel marketing strategies across digital, email, social, content, brand, and customer engagement channels.
• Experience managing employees, agencies, contractors, vendors, budgets, and marketing ROI.
• Advanced, hands-on experience using AI in a marketing environment, including selecting appropriate tools, building or improving AI-assisted workflows, automating repeatable work, and demonstrating measurable impact on productivity, campaign performance, customer insight, or business results. Candidates should understand current AI capabilities, limitations, responsible-use practices, and data/privacy considerations.
• Strong written, verbal, presentation, project-management, analytical, and organizational skills.
• Ability to balance strategic leadership with hands-on execution in a fast-paced, highly regulated environment.
• Ability to travel to company locations and events as needed.

Preferred

• Experience building or restructuring a marketing department, including integrating AI-assisted systems or workflows that increased team throughput, improved decision-making, or replaced manual processes.
• Experience in cannabis, retail, consumer packaged goods, hospitality, or another highly regulated industry.
• Experience with CRM, loyalty, marketing automation, analytics, project-management platforms, SEO, paid media, PR, website development, and community partnerships.
• Familiarity with cannabis-specific advertising and promotional restrictions and experience presenting marketing performance to senior leadership.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Vision insurance