Head of BU Marketing

Responsibilities

• Lead, hire, and coach the BU marketing directors and product marketing leads across every Argano business unit.
• Set a common format for BU marketing plans, budgets, and monthly operating reviews so results compare cleanly across BUs.
• Hold a high quality bar for messaging, campaigns, and seller-facing assets in every BU, including the high-performance operations narrative and publisher-specific points of view.
• Set standards for BU narratives, messaging hierarchies, positioning, and persona/buyer maps, and review each BU’s work against them.
• Build cross-BU stories where offerings overlap, such as ERP, data and integration, planning, HR, and incentive compensation.
• Turn client results into stories the sales team can tell and buyers remember, framing clients as already high-performing, and coach BU leads to do the same.
• Own the BU marketing pipeline target across all business units, covering marketing-sourced and marketing-influenced pipeline.
• Run a weekly pipeline-generation cadence across BUs (theme, lists, talk tracks, seller/BDR follow-up) and a monthly roll-up of BU funnel performance (MQL/SQL/SAL/pipeline/closed-won by source, campaign, and publisher) with BU commercial leaders; move budget toward the programs that convert.
• Partner with the Demand Center of Excellence on shared nurture, paid, ABM, webinar, and field programs in HubSpot and Salesforce, and on whitespace and dormant-account plays.
• Orchestrate Argano’s Demand Center of Excellence and Brand/Creative capacity across BUs, and set priorities when BUs need the same resources.