SVP, Marketing

Responsibilities

• Develop and lead the Credit Union’s overall marketing, brand, and communications in support of the Credit Union’s strategy.
• Build and strengthen the Credit Union’s brand and ensure compelling storytelling and articulation of our value proposition.
• Drive strategies to attract new members, deepen existing member relationships, and increase awareness and utilization of the Credit Union’s products and services.
• Lead digital marketing, member communications, market research, campaign strategy, and marketing analytics.
• Utilize member insights, market intelligence, and performance data to identify opportunities and improve marketing effectiveness.
• Partner closely with a wide set of stakeholders across the Credit Union to support enterprise priorities, member and business development events, and deliver an integrated member experience.
• Lead, develop, and inspire the Marketing team and effectively manage external agencies and partners.
• Oversee the marketing budget and establish meaningful measures of marketing performance and return on investment.
• Serve as a strategic advisor to the CEO and senior management team on brand, growth, member engagement, and market positioning.
• Leads the responsible adoption and practical application of AI and emerging marketing technologies across the marketing function.

Requirements

• 10-15+ years of progressively responsible marketing experience, including significant leadership responsibility in financial services, consumer services, or another relationship-driven organization.
• Demonstrated experience leading brand strategy, digital marketing, member/customer acquisition and engagement, marketing analytics, and integrated marketing programs.
• Proven success developing and executing strategies that contribute to growth, deepen relationships, and strengthen brand positioning.
• Experience leading and developing high-performing teams and managing external agencies and strategic partners.
• Demonstrated ability to partner with senior executives and lead effectively across functions in a complex organization.
• Financial services experience preferred; credit union or banking experience is a plus, but not required.
• Bachelor’s degree required; MBA or other relevant advanced degree preferred.
• Strategic Marketing Leadership: Develops and executes marketing strategies that advance organizational priorities, growth, and long-term objectives.
• Brand Strategy & Management: Builds and strengthens a differentiated brand and ensures its consistent expression across channels and experiences.
• Member Acquisition & Engagement: Develops strategies to attract new members, deepen existing relationships, and increase engagement and product utilization.

Preferred

• MBA or other relevant advanced degree preferred
• Credit union or banking experience is a plus

Benefits

• Bonus/incentives for all regular employees
• 401(k) with 8% company contribution
• Medical, dental, and vision insurance for employees and dependents paid at 80%
• PTO and paid sabbaticals
• Tuition reimbursement