Marketing Manager, Edtech

Responsibilities

• - Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner closely with sales on handoff, follow-up, and conversion
• - Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns
• - Plan and run our presence at education conferences and events — booth logistics, materials, lead capture, and post-event nurture that converts leads into qualified opportunities
• - Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web, and social content
• - Optimize marketing strategy based on funnel performance, audience insight, and market feedback
• - Monitor campaign impact and ROI — track cost per lead, MQL-to-SQL conversion, and pipeline contribution, and use what you learn to sharpen the next campaign

Requirements

• - A Bachelor's degree
• - 5+ years in a marketing role, ideally in EdTech selling into schools or districts
• - Good experience in the K12 market in the US.
• - A track record of generating qualified leads and pipeline, with the numbers to back it up
• - Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, or similar)
• - Event and conference marketing experience, with a focus on lead capture and conversion
• - Willingness to travel for conferences and events
• - Self-directed, results driven and organized

Benefits

• - Compensation includes $85,000 in base salary plus bonus. Benefits include medical, dental, vision, 401K insurance and more.
• - We\'re fully remote!
• - Our strong promotion from within culture draws a clear path to advance your career with us.
• - You will make a direct impact in improving student learning in science education.
• - Opportunity to work with global teams and in an environment that promotes innovation and collaboration.