Marketing Manager

Wilmington, NC (On-site)

$55K/yr – $65K/yrMid Level2+ years expFull time

Posted 10 hrs ago

Job Summary

Own lead generation and manage our marketing agency while turning past installations into revenue and driving growth initiatives from idea to execution.

Own lead generation and agency management
Convert past installations into service revenue via targeted campaigns
Lead growth initiatives from concept to completion

Job Description

Responsibilities

Own lead generation. Manage our marketing agency (Google Ads, SEO, Local Services Ads), track leads through to booked jobs, and hold vendors accountable.
Turn past installations into future customers. Build direct mail, email, and text campaigns targeting thousands of homes where we've installed garage doors.
Launch growth initiatives. Take projects like our service membership program, customer reviews, and neighborhood campaigns from idea to execution.
Improve our online presence. Oversee website performance, Google Business Profiles, and our social media partner.
Know the numbers. Use data and AI tools to identify opportunities, measure results, and recommend where to spend our next dollar.

Requirements

2+ years of hands-on marketing experience, including campaign execution, lead generation, or marketing analytics.
Highly organized, self-directed, and committed to finishing what they start.
Creative problem solver who enjoys testing ideas and measuring results.
Comfortable managing vendors and respectfully challenging leadership.
Strong communicator who can turn ideas into action.
Comfortable with spreadsheets, technology, and AI tools.

Overhead Door Company of Wilmington

Locally owned and operated since 1986, Overhead Door Company of Wilmington proudly installs and repairs garage doors, garage door openers, and loading dock equipment in residential, commercial, and industrial applications.Providing the finest products, unmatched service, and quality installations has been our method of doing business since our inception. We are fully insured and use our own experienced and trained employees, instead of using subcontractors or day laborers, so that you can have peace of mind that the work done on your home or business will be to the highest level.With a strong tradition of quality work and integrity, Overhead Door Company of Wilmington is prepared to help you with all your garage door needs.

Founded in 1986

Wilmington, North Carolina, USA

15 employees

www.overheaddoorwilmington.com

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

The middle of this range ($60K) is 32% below the median base salary for Marketing Manager roles in the United States ($88K).

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,288 salaries.

See all Marketing Manager salaries See more Marketing Manager jobs

See all Overhead Door Company of Wilmington salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

1.6K

Monthly Google Ads Budget

$1.1K

Traffic Source Mix

29.6%

Direct

21.3%

Referral

7.1%

Social

6.4%

Paid

18.4%

Headcount Trend

Current headcount: ~15

Links

www.overheaddoorwilmington.com

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