VP of Growth Marketing

Responsibilities

• Build monthly, quarterly, and annual marketing plans for the team in line with budget and revenue growth goals.
• Lead a team of retention marketing professionals to establish effective strategies for growing adoption of our products and services across our client base, while creating campaigns designed to drive growth and expansion among this audience.
• Develop adoption metrics and KPIs to measure and track campaign effectiveness across client accounts.
• Manage the creation and optimization of upselling, cross-sell campaigns and identify opportunities to improve ROI, conversion, and audience expansion.
• Identify and propose new media channels, growth strategies, and tactics.
• Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration).
• Oversee the marketing operations team to ensure key reporting mechanisms are providing marketing and sales with insights into demand efforts and retention efforts for better decision making.
• Design and execute a data strategy to enable the use of quality, enriched data and the associated standardized process to capture, maintain, and govern utilization.
• Ensure data hygiene and governance processes are built and adhered to within our data strategy.
• Improve marketing agility with documented processes and streamlined workflows to increase productivity and efficiency.

Requirements

• Bachelor’s Degree
• 15+ years of B2B demand generation experience
• 7+ years of management experience
• Strong experience with Eloqua (or other marketing automation platform), Salesforce, and Account-Based Technology platforms
• Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization
• Experience working with BI platforms like Looker, PowerBI, and/or Google Data Studios
• Experience with management of budgets and evaluating hiring needs across the team
• Previous experience working across all functions of Marketing, Business Development and Sales to define and develop scalable business processes designed to drive revenue
• Proven success supporting or collaborating with Enterprise‑level Sales and Marketing teams, including familiarity with long‑cycle B2B sales motions, account‑based marketing strategies, and cross‑functional go‑to‑market execution
• Experience integrating AI into marketing strategies to drive improved outcomes and operational efficiency highly preferred

Preferred

• Ability to understand and translate business objectives into marketing goals, KPIs and technical requirements and create executive level reports
• Strong analytical skills and ability to make commercially impactful recommendations based on the data
• Creative approach to developing campaigns
• Strategic, objective-driven planning and reporting
• Ability to multitask and prioritize in a fast-paced and dynamic work environment
• Self-motivated individual with attention to detail and focus on quality results.
• Trusted partner to sales
• Strong manager and natural leader with demonstrated experience managing cross-functional teams.