Vice President(VP) of Growth

Responsibilities

• Growth Strategy & DTC P&L: Set the annual and quarterly DTC growth plan, targets, and budget, owning new-customer volume, CAC, payback, and M3/M12 retention as one scorecard.
• Paid Acquisition & Media: Lead performance and upper-funnel media across paid social, search, TV/CTV, creators, and affiliates.
• Conversion & Funnel Performance: Own the customer journey from first impression through first order, including landing pages, offers, site experience, and subscription checkout.
• Retention & Lifecycle: Lead subscription onboarding, email and SMS, win-back, churn reduction, and broader lifecycle strategy with a focus on improving cohort retention.
• Creative Strategy: Direct creative strategy and testing across acquisition channels and build a repeatable process for briefing, testing, and scaling creative.
• Measurement & Growth Analytics: Own cohort-level reporting, incrementality testing, attribution, and the measurement framework behind growth investment.
• Team Leadership: Hire, develop, and lead a multidisciplinary Growth organization while partnering closely with Finance, Operations, Product, and Brand.
• Own the DTC P&L: Maintain a clear view of growth performance and tradeoffs and communicate results and recommendations to the CEO and leadership team.
• Lead paid acquisition: Set strategy across paid social, search, TV/CTV, creators, and affiliates and allocate spend based on cohort quality and payback—not CPM or volume alone.
• Build the right media model: Manage agency partners, hold them accountable to clear outcomes, and determine which capabilities should be built in-house.

Requirements

• 12+ years of experience in growth, performance marketing, or DTC e-commerce, including 5+ years leading multidisciplinary Growth teams at the Director level or above.
• Experience personally leading a subscription consumable brand through 20%+ annual growth while maintaining or improving month-12 retention—and the ability to show the cohort data behind it.
• Experience at a DTC brand with $25M+ in revenue; experience scaling a business beyond $100M is strongly preferred.
• Deep command of cohort economics, including CAC, LTV, payback, contribution margin, and M3/M12 retention.
• Experience operating under a defined payback ceiling and the judgment to reduce spend when CAC or cohort economics no longer support continued investment.
• Hands-on knowledge across paid social, search, TV/CTV, creator, and affiliate channels.
• Experience with incrementality testing, media mix modeling, and attribution.
• Strong understanding of conversion metrics beyond CPM, including impressions-per-new-customer and first-order conversion rate.
• Deep subscription and lifecycle expertise across onboarding, email and SMS, churn reduction, and win-back.
• A retention-led approach to growth. You’re focused on acquiring customers who stay rather than generating short-term volume through aggressive discounting or inefficient media.

Preferred

• Experience scaling a DTC brand beyond $100M in revenue.
• Experience within coffee, functional beverage, supplements, or another subscription consumables category.
• Experience leading Growth within a subscription-first business with significant recurring revenue.
• Experience balancing aggressive new-customer growth with long-term cohort retention and contribution economics.

Benefits

• Health, Vision, and Dental Insurance
• 401K Match
• Flexible Wellness Credits
• Helpr Support for Families