Vice President(VP) of Growth

Responsibilities

• Growth Strategy & DTC P&L: Set the annual and quarterly DTC growth plan, targets, and budget, owning new-customer volume, CAC, payback, and M3/M12 retention as one scorecard.
• Paid Acquisition & Media: Lead performance and upper-funnel media across paid social, search, TV/CTV, creators, and affiliates.
• Conversion & Funnel Performance: Own the customer journey from first impression through first order, including landing pages, offers, site experience, and subscription checkout.
• Retention & Lifecycle: Lead subscription onboarding, email and SMS, win-back, churn reduction, and broader lifecycle strategy with a focus on improving cohort retention.
• Creative Strategy: Direct creative strategy and testing across acquisition channels and build a repeatable process for briefing, testing, and scaling creative.
• Measurement & Growth Analytics: Own cohort-level reporting, incrementality testing, attribution, and the measurement framework behind growth investment.
• Team Leadership: Hire, develop, and lead a multidisciplinary Growth organization while partnering closely with Finance, Operations, Product, and Brand.
• What you’ll do: Set the growth strategy: Build the annual and quarterly DTC growth plan, establish targets and budgets, and manage new-customer volume, CAC, payback, and retention together rather than as isolated metrics.
• Own the DTC P&L: Maintain a clear view of growth performance and tradeoffs and communicate results and recommendations to the CEO and leadership team.
• Lead paid acquisition: Set strategy across paid social, search, TV/CTV, creators, and affiliates and allocate spend based on cohort quality and payback—not CPM or volume alone.

Requirements

• 12+ years of experience in growth, performance marketing, or DTC e-commerce, including 5+ years leading multidisciplinary Growth teams at the Director level or above.
• Experience personally leading a subscription consumable brand through 20%+ annual growth while maintaining or improving month-12 retention—and the ability to show the cohort data behind it.
• Experience at a DTC brand with $25M+ in revenue; experience scaling a business beyond $100M is strongly preferred.
• Deep command of cohort economics, including CAC, LTV, payback, contribution margin, and M3/M12 retention.
• Experience operating under a defined payback ceiling and the judgment to reduce spend when CAC or cohort economics no longer support continued investment.
• Hands-on knowledge across paid social, search, TV/CTV, creator, and affiliate channels.
• Experience with incrementality testing, media mix modeling, and attribution.
• Strong understanding of conversion metrics beyond CPM, including impressions-per-new-customer and first-order conversion rate.
• Deep subscription and lifecycle expertise across onboarding, email and SMS, churn reduction, and win-back.
• A retention-led approach to growth. You’re focused on acquiring customers who stay rather than generating short-term volume through aggressive discounting or inefficient media.

Preferred

• Experience scaling a DTC brand beyond $100M in revenue.
• Experience within coffee, functional beverage, supplements, or another subscription consumables category.
• Experience leading Growth within a subscription-first business with significant recurring revenue.
• Experience balancing aggressive new-customer growth with long-term cohort retention and contribution economics.

Benefits

• Health, Vision, and Dental Insurance
• Everyday Dose offers comprehensive medical, vision, dental, and prescription plan coverage for all team members working 32+ hours per week. Eligibility begins on the first of the month following your start date, and we cover 75% of employee premiums.
• 401K Match
• Starting on the first day of your fourth month with the company, you are eligible to participate in our company-sponsored 401(k) plan. The company offers a match of up to 80% of your contributions, capped at 5% of your salary.
• Flexible Wellness Credits
• At Everyday Dose, we prioritize your health and well-being. To support you, we provide salaried employees a $500 monthly wellness credit through JOON, which can be used for a variety of health and wellness-related services.
• Helpr Support for Families
• At Everyday Dose, we know that supporting our team means supporting their families too. That’s why we partner with Helpr — a modern backup childcare and family support platform that gives employees access to vetted, reliable caregivers. Helpr is here to make sure our team has trusted childcare support when they need it most — at home and at work.