Head of Growth - DTC/eCommerce

Responsibilities

• Paid media: Own and scale Meta as the primary acquisition channel, with additional experience across Google and/or TikTok Paid
• Creative strategy: Identify winning customer angles, hooks, messaging, formats, and concepts based on performance data and customer research
• Creative testing: Build and manage a systematic testing pipeline and rapidly identify winning creatives
• Full-funnel performance: Analyze and optimize the entire journey from ad advertorial/landing page offer conversion
• Research: Mine customer reviews, surveys, Reddit, competitor ads, Meta Ads Library, and other sources for new angles and opportunities
• Creative production: Brief and manage UGC creators, editors, and designers - while remaining hands-on with scripts, hooks, copy, and creative direction
• Performance analysis: Make daily decisions around what to scale, iterate, or kill based on CPA, ROAS, CTR, hook rate, thumbstop rate, CVR, contribution margin, and other relevant metrics
• Scaling: Take proven creative and media-buying strategies and turn them into significant increases in profitable spend
• Funnels: Work on advertorials, landing pages, VSLs, offers, and other conversion assets to improve overall acquisition efficiency
• AI: Use AI aggressively to accelerate research, creative ideation, scripting, production, analysis, and workflows

Requirements

• 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist)
• A proven Meta media buyer who has personally scaled campaigns, not just overseen them (at least $50k/month in ad spend)
• Equally strong on creative strategy and performance marketing
• Deeply experienced with direct-response advertising and customer psychology
• Able to look at an ad account, creative performance, and funnel data and immediately identify what needs to change
• Experienced scaling DTC/eCommerce brands - not B2B, SaaS, lead generation, or general marketing
• Hands-on with creative: you can write or heavily edit hooks, scripts, headlines, briefs, and landing page copy
• Experienced managing creative production with UGC creators, editors, and designers
• An operator, not a consultant. You don't just make recommendations - you execute, test, learn, and scale
• Comfortable working directly with founders and taking significant ownership with minimal hand-holding

Preferred

• Experience scaling supplements, health, wellness, beauty, or other DTC consumer brands
• Experience with advertorials, VSLs, or aggressive direct-response funnels
• Experience with TikTok Paid / Spark Ads
• Experience with Outbrain or Taboola
• Experience with tools such as Triple Whale, Northbeam, Motion, Foreplay, or similar
• Strong understanding of FTC/FDA considerations for supplement advertising