Senior Director, Growth Marketing

Responsibilities

• Growth Strategy & Media Investment (30%)
• Develop and execute a systematic growth experimentation framework across all digital and CRM channels
• Identify and test new customer acquisition channels, audiences, and revenue opportunities
• Lead quarterly growth sprints focused on 15–30% revenue increases per channel
• Build predictive models for scaling media investments and market expansion
• Drive Amazon advertising growth strategy across Sponsored Products, DSP, and emerging ad products
• Spearhead TikTok Shop paid media growth through TikTok Ads Manager campaigns and paid amplification of creator content
• Create growth playbooks for rapid channel expansion and media optimization
• Optimize media mix modeling to maximize ROI across both acquisition and retention channels
• Channel Performance & Scaling — Acquisition (25%)

Requirements

• Bachelor's degree required
• 10+ years digital marketing / 6+ years in growth-focused roles across acquisition & retention/CRM
• 5+ years team management experience
• Proven track record in beauty/personal care or similar consumer products
• Demonstrated success scaling Amazon business
• TikTok Shop paid media scaling experience highly preferred
• History of identifying and scaling 0-to-1 growth opportunities across the full customer lifecycle
• Growth Marketing Expertise
• Proven track record of 2x+ revenue growth through strategic media investments in DTC or e-commerce
• Advanced customer acquisition and scaling expertise across multiple digital channels

Preferred

• MBA or relevant certifications preferred