Vice President of Product Marketing

Responsibilities

• Positioning: Own the overarching product narrative. Translate complex GenAI and healthcare data concepts into compelling, differentiated value propositions for executive buyers.
• GTM Strategy & Leadership: Architect the Go-To-Market strategy for the entire product portfolio. Orchestrate massive, cross-functional launches that align Product and the Commercial team.
• Packaging: Lead the strategic development of feature bundling and ROI frameworks to maximize win rates across our Ideal Customer Profiles (ICPs).
• Team Building & Mentorship: Hire, mentor, and scale a high-performing team of Product Marketing Managers. Establish the playbooks, frameworks, and KPIs for the PMM function.
• Executive Market Intelligence: Systematize competitive intelligence and market trend analysis. Act as a strategic advisor to the CPO and Director of Product to prioritize the roadmap based on massive market opportunities.
• Sales Enablement Strategy: Partner with Commercial leadership to design a world-class enablement program, ensuring the enterprise sales team is equipped to win complex, multi-million-dollar deals.

Requirements

• Bachelor’s degree required; MBA or advanced degree in a relevant field strongly preferred.
• 10+ years of experience in product marketing, with at least 4+ years building and leading a PMM team.
• Deep experience in HealthTech, B2B SaaS, or healthcare data platforms.
• A proven track record of commercializing complex, highly technical products (AI/Data) for enterprise audiences.
• Executive Storytelling: Elite communication skills with the ability to pitch the company vision to external analysts, press, and enterprise C-suites.
• Business & Financial Acumen: Deep understanding of SaaS unit economics, pricing elasticity, and revenue modeling.
• Cross-Functional Influence: The gravitas and emotional intelligence to lead without formal authority across the Product Org and Commercial Org.
• Strategic Vision: Ability to zoom out to see the 3-year market trajectory, while zooming in to unblock your team on immediate launch hurdles.

Preferred

• Experience in pharmacy, diagnostics, value-based care markets, or specialty healthcare markets.
• Hands-on experience marketing GenAI, LLMs, or AI-driven clinical products.
• Deep familiarity with healthcare quality and/or interoperability standards (FHIR, HL7, ONC).
• Experience scaling a startup from Series B/C through rapid growth and market expansion.

Benefits

• Remote-First
• Paid Time Off and 13 Company Holidays
• Equity Package
• Paid Parental Leave
• Medical, Vision, and Dental
• Employer HSA Contribution
• Employer 401(k) Match
• STD, LTD, Life Insurance and Critical Illness Plans
• Employee Assistance Program
• Adoption Assistance