Vice President, Media Analytics

Responsibilities

• - The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients’ business results
• - Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
• - Manage client data ingestion for advanced attribution and modeling
• - Build strong relationships with internal stakeholders and groups, facilitating synergy between the Strategy and Investment functions that manage day-to-day client business
• - Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
• - Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media / marketing investment planning
• - Grow product delivery and agency revenue organically by cross selling and up selling value add analytical products across client divisions, markets & categories
• - Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Requirements

• 10+ years’ experience in media analytics, at an agency, on client side, or some combination of the two
• Strong understanding and experience with media buying, KPI development and technology practices during campaign planning and execution
• Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required
• Strong client management/consultative experience both presenting and resolving issues
• Extensive experience leading and managing marketing technology projects from ideation through installation
• Strong critical thinking and problem solving skills – demonstrated ability to mine data for relevant and actionable insights
• Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
• Demonstrated experience with programmatic audience buying concepts and execution
• Strong math and analytical skills
• Advanced MS Office skills (MS Word, Excel, PowerPoint)

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.