Marketing Data Analyst Intern

Responsibilities

• Gather, clean, and analyze data from social media platforms, website analytics, email campaigns, paid media, and other digital channels.
• Develop regular reports and dashboards that track key performance indicators (engagement, reach, conversions, referral trends, campaign ROI, and audience growth).
• Identify patterns, opportunities, and gaps in current marketing efforts and translate findings into clear strategic recommendations.
• Support the planning and measurement of campaigns by establishing benchmarks, tracking results, and refining approaches based on performance data.
• Collaborate with marketing, business development, and leadership teams to align data insights with hospital priorities and growth objectives.
• Maintain organized data sources and contribute to improved tracking systems and measurement frameworks.
• Present findings in clear, accessible formats for both technical and non-technical stakeholders.

Requirements

• Must be an undergraduate student enrolled in Tulane University, Loyola University, or Dillard University.
• Must be enrolled in a Bachelor's degree program in marketing, business analytics, statistics, data science, communications, or a related field.
• Strong analytical skills with experience interpreting marketing and digital performance data.
• Proficiency with analytics tools such as Google Analytics, Meta Business Suite, LinkedIn Analytics, and Excel/Google Sheets; experience with Looker Studio, Tableau, or Power BI preferred.
• Ability to turn raw data into clear insights and strategic recommendations.
• Strong written and verbal communication skills.
• Detail-oriented, organized, and comfortable working with quantitative and qualitative data.
• Understanding of healthcare or behavioral health marketing considerations is a plus.

Preferred

• Experience supporting marketing strategy or campaign optimization in a healthcare, nonprofit, or mission-driven organization.
• Familiarity with social listening tools, CRM data, or paid media reporting.
• Ability to work independently while collaborating across teams.