Senior Web Analyst

Responsibilities

• Present analysis and recommendations to clients' day-to-day contacts and executive sponsors, and build their confidence in the findings
• Work with client teams to turn findings into action plans, including ROI models that reflect how they see their business
• Own and drive analytics roadmaps for your clients
• Build and visualize complex attribution models, or configure third-party tools to do it, then test and refine them for accuracy
• Design and implement complex integrations with JavaScript, or work with a data engineer to deliver them
• Resolve complex data parity issues, and lay out a clear path forward when there's no quick fix
• Find practical solutions to client analytics and infrastructure problems, including recommending the right platforms and tools
• Use SQL, Python, and R to join data sources and build advanced reporting and visualizations
• Flag risks and opportunities to account and delivery teams early, and share what you learn across accounts
• Build and present the analytics sections of quarterly client status reviews, and support sales and account teams on analytics opportunities

Requirements

• 5+ years of web or marketing analytics experience, ideally across multiple clients or at an agency
• Deep experience with attribution modeling, measurement, and data infrastructure, including event and conversion tracking and integrations with ad platforms, CRMs, and data warehouses
• Fluency in SQL and relational databases, plus Python and R, and comfort with JavaScript for tracking and integrations
• Hands-on, day-to-day use of AI tools (e.g., ChatGPT, Claude, Copilot) in your own work
• Experience presenting analysis to senior client stakeholders and turning it into a plan
• A track record of building ROI models that stakeholders understand and act on
• Experience supporting CRO/experimentation, lifecycle, or paid media programs
• Comfort delegating and directing work done by others

Preferred

• Experience with GA4, Google Tag Manager, BigQuery, Looker Studio, or similar tools
• Experience with third-party attribution or marketing mix modeling tools
• Background supporting A/B testing and experimentation programs
• Experience helping scope or sell analytics services