Senior Marketing Analyst – Audience Strategy & Insights-6376

Responsibilities

• Deliver deep audience analysis, including segmentation, lifecycle and funnel analysis, growth and churn signals, and revenue and adoption attribution.
• Size revenue opportunities and build the business case for which audiences to prioritize.
• Define how business questions should be answered, including what to measure, the methodology to use, and which assumptions apply.
• Pull, clean, and analyze large datasets (millions of records) using advanced SQL, reconciling data across sources and root-causing discrepancies before they reach reporting.
• Partner with Data Scientists and Data Engineers to define business logic, data models, and pipelines, and validate what is built.
• Build automated reporting and self-service dashboards that eliminate manual data pulls.
• Translate audience definitions into campaign-ready segments in a customer data platform, in partnership with campaign and lifecycle owners, and present findings and recommendations to senior leadership and cross-functional partners.
• Attend regular internal practice community meetings.
• Collaborate with your itD practice team on industry thought leadership.
• Complete client case studies and learning material (blogs, media material).

Requirements

• 8+ years of experience in marketing analytics, data science, data engineering, or business analytics.
• Expert-level SQL, including complex queries, CTEs, window functions, and query optimization across datasets of millions of records.
• Proven track record owning audience or customer analysis end to end: segmentation, lifecycle and funnel analysis, revenue opportunity sizing, and quantitative business cases with clearly stated assumptions and limitations.
• Hands-on experience with a customer data platform (preferably Salesforce Data Cloud) to build and activate segments.
• Demonstrated ability to partner with Data Scientists and Data Engineers on business logic and data pipelines, manage multi-source data across CRM, product, engagement, and third-party sources, and stand up automated reporting and dashboards (e.g., Tableau).
• Background in B2B marketing, sales, or customer analytics, with experience presenting to and influencing senior leadership and communicating with both technical and non-technical audiences.
• Bachelor’s degree in a quantitative, technical, or business field, or equivalent practical experience, required.

Preferred

• Hands-on pipeline building with dbt, Airflow, or equivalent orchestration tools.
• Experience with Hive and large-scale internal dashboarding environments, or comparable query and BI tools.
• Exposure to Salesforce Marketing Cloud and marketing automation workflows.
• Statistical modeling experience across propensity, LTV, attribution, forecasting, and experiment design.
• Fluency with CRM and account-level data models.
• Advanced Google Sheets/Excel, including pivot tables, lookups, and complex formulas.
• Basic Python for automation and API utilization.

Benefits

• We provide comprehensive medical benefits, a 401k plan, paid holidays, and more.