Marketing Analytics Manager (Remote)

USA (Remote)

$77K/yr – $91K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the marketing measurement framework and lead analytics across campaigns, personalization, and data quality to drive ROI and informed decision making.

  • Define KPIs, attribution, and reporting standards
  • Translate insights into actionable recommendations for senior leadership

Job Description

Responsibilities

  • Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards.
  • Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI.
  • Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business.
  • Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts.
  • Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking.
  • Turn complex analysis into clear recommendations and present findings to marketing and senior leadership.
  • Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.

Requirements

  • Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field.
  • 5+ years of experience in marketing or digital analytics.
  • 2+ years of experience managing or mentoring analysts.
  • Advanced proficiency in SQL and Microsoft Excel.
  • Strong experience with data visualization and reporting tools.
  • Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution.
  • Experience designing and analyzing A/B and multivariate tests.
  • Excellent communication skills, with the ability to present clear recommendations to senior leadership.

Preferred

  • Master’s degree in a business or quantitative field.
  • Experience with Snowflake.
  • Experience with Looker.
  • Experience in ecommerce, direct-to-consumer, or retail marketing.
  • Experience building or scaling a content personalization program.

Benefits

  • Comprehensive Health & Wellness Benefits
  • 401(k) Match
  • Flexible Vacation Plan
  • Childbirth & Parental Leave
  • Sick & Wellness Time
  • Holiday Pay
  • Sabbatical
  • Employee Discount
  • Give Back Day
  • Complimentary Mattress
Purple logo

Purple

3.4 Glassdoor

Welcome to Purple — home of the one, the only, the Purple GridTM. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We’re a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great.While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple GridTM, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot.It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.

Founded in 2015
Lehi, Utah, USA
1.2K employees (115 in marketing)
52% recommend to a friend
52% CEO approval

Salaries

Posted range

$77K/yr – $91K/yr

Taken straight from the job posting.

The middle of this range ($84K) is 27% below the median base salary for Marketing Analytics Manager roles in the United States ($115K).

Marketing Analytics Manager median pay in the United States

$115K/yr

Most pay falls between $105K and $149K. Based on 34 salaries.

See all Purple salaries

Marketing Team

Marketing Team Size
91 (7% of company)
Median Career Experience
15.5 years
Median Tenure
5.9 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$63M
Last Raise
$61M
Post IPO Equity, 3 years ago

Funding History

  • Feb 2023
    Post IPO Equity • $61M
  • Jan 2021
    Post IPO Equity
  • Oct 2016
    Equity Crowdfunding • $2M

Traffic Signals

Monthly Visitors
5.5M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
44.2%
Direct
44.3%
Referral
5.5%
Social
2.5%
Paid
3.3%

Headcount Trend

Current headcount: ~1.2K