Company overview

Welcome to Purple — home of the one, the only, the Purple GridTM. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We’re a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great.While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple GridTM, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot.It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.
Founded in 2015
Lehi, Utah, USA
1.2K employees (115 in marketing)
52% recommend to a friend
33% positive business outlook

Salaries

Typical salary range

$85,000 – $92,000

/ yr

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People

Hiring activity

Open marketing jobs over time

61 open now

Headcount trend

Company growth over the last 12 months

Headcount -2.2% year over year

Funding

Total funding

$63M

Last raise

$61M

Post IPO Equity, 3 years ago

Funding history

Feb 2023

Post IPO Equity Purple · $61M

Jan 2021

Post IPO Equity Purple

Oct 2016

Equity Crowdfunding Purple · $2M

Audience

Monthly website visitors
5.5M
Month over month+13.2%
Quarter over quarter+114.2%
Top sourceDirect (44.3%)
Ad budget per month$1.3M
Average search rank48
Traffic source mix
Direct
44.3%
Search
44.2%
Referral
5.5%
Paid referral
3.3%
Social
2.5%

LinkedIn followers

Follower count and growth

Total followers

29.3K

12-mo growth

+18.7%

Monthly growth

+1.2%

News

Links