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Purple

Brand

3.4
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

Welcome to Purple — home of the one, the only, the Purple GridTM. Ranked #1 in Customer Satisfaction with bed in a box mattresses by J.D. Power, including best in both support and comfort! We’re a one-of-a-kind innovation brand that is on a mission to meaningfully improve lives by helping Every Body get the comfort they deserve and the support they need. Our premium comfort innovation products start in the bedroom and extend beyond to provide optimal comfort everywhere you go. With a variety of mattresses, bedding, bases, seat cushions, dog beds, and more, Purple is quickly becoming the iconic color of true comfort, true innovation, and truly feeling great.While most new mattress companies only focus on just a simpler mattress buying experience with the same foam mattresses, Purple is committed to simply making a better mattress (with the better buying experience, to boot!). The only mattress with the Purple GridTM, Purple is instantly soft where you want it and firm where you need it – all at once. It's the comfort you crave, the support your back needs. Plus, 1,500+ open airways help dissipate body heat rather than trapping it, so you don't sleep hot.It all started in 1989 when two engineer brothers, Tony and Terry Pearce, set out with a mission to invent technology and create local jobs that meaningfully improve the lives of everyone involved. Over the last 30+ years, the Brothers Pearce have revolutionized the comfort industry by innovating various No Pressure® cushioning materials used in everything from wheelchairs and critical care hospital beds to sporting goods and high-end mattresses. Then, in September of 2015, they successfully launched The No-Compromise Purple® Mattress on Kickstarter, and it's been uphill from there — continually inventing, improving, and creating ways to make the world a more comfortable place.
Founded in 2015
Lehi, Utah, USA
1.2K employees (115 in marketing)
purple.com
52% recommend to a friend
33% positive business outlook

People

Founders and leadership

Dom Conte
Dom Conte
Co-Founder
At the company for 1 year 3 months
Dr. Josita Ghosal Banerjee
Dr. Josita Ghosal Banerjee
Founder
At the company for 8 years

Hiring activity

Open marketing jobs over time

72 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$63M

Last raise

$61M

Post IPO Equity, 3 years ago

Funding history

Feb 2023

Post IPO Equity Purple · $61M

Jan 2021

Post IPO Equity Purple

Oct 2016

Equity Crowdfunding Purple · $2M

Audience

Monthly website visitors
5.5M
Month over month+13.2%
Quarter over quarter+114.2%
Top sourceDirect (44.3%)
Ad budget per month$1.3M
Average search rank48
Traffic source mix
Direct
44.3%
Search
44.2%

News

Smart partners with Purple to “revolutionise connectivity”
Sep 5, 2024 • Prolific North
Purple lays off corporate staff as it plots factory closures
Aug 26, 2024 • Retail Dive
Purple Innovation, Inc. Announces Consolidation of Manufacturing Operations to Accelerate Growth
Aug 22, 2024 • MarketScreener

Links

purple.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount -2.2% year over year
Referral
5.5%
Paid referral
3.3%
Social
2.5%

LinkedIn followers

Follower count and growth

Total followers

29.3K

12-mo growth

+18.7%

Monthly growth

+1.2%

Salaries

Typical salary range

$85,000 – $92,000

/ yr

Median base

$95,000

Median total

$95,000

Median experience

4 years

Submissions

15

Pay by role

General Marketing

8 submissions

Public Relations

3 submissions

See what every role pays at Purple

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Contribute

Open positions72 open marketing positions

Purple logo

Sr. Manager, Marketing Operations (Hybrid)

Purple

Lehi, UT (Hybrid)

$115K/yr - $135K/yrIn-houseFull-timeSenior level5+ years exp.
3 days ago
PURPLE logo

Account Director - Fashion

PURPLE

New York City, NY (On-site)

$100K/yr - $120K/yrIn-houseFull-timeSenior level
8 days ago
PURPLE logo

Senior Account Director - Food and Beverage

PURPLE

New York City, NY (On-site)

$120K/yr - $130K/yrIn-houseFull-timeSenior level8+ years exp.
10 days ago
PURPLE logo

Senior Account Director - Social Media & Digital

PURPLE

New York City, NY (On-site)

$120K/yr - $145K/yrIn-houseFull-timeSenior level6+ years exp.
11 days ago
PURPLE logo

Senior Account Director - Food and Beverage

PURPLE

New York City, NY (On-site)

$120K/yr - $130K/yrIn-houseFull-timeSenior level8+ years exp.
13 days ago
PURPLE logo

Senior Account Manager - Fashion

PURPLE

New York City, NY (On-site)

$90K/yr - $100K/yrIn-houseFull-timeSenior level6+ years exp.
3 weeks ago
View all 72 jobs

Purple insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2015
Headquarters
Lehi, Utah
Employees
1001-5000
Flat last 12mo
Marketing team
115
9% of company
45 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Flat headcount last 12 months · More mature
Trend
2021-06-28 -> 2025-11-24
Headcount (12 months)
-2.2%
Last funding round
34 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
5.5M
Month over month+13.2%
Quarter over quarter+114.2%
Top sourceDirect (44.3%)
Traffic source mix
Direct
44.3%
Search
44.2%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
3 competitor sites
Search traffic: 321.2K organic clicks / 88.5K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-4,373
Ad budget per month
$1.3M
Average search rank
48
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
0 reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result
12 open jobs
Open jobs trend: -0.6%
Trend
2023-06-01 -> 2025-12-01

Marketing leader strength

Shows how strong marketing leadership looks at company level.

High
Marketing has a strong seat at the table. Typical leader time at company: 3.9 years.

Founder or CEO

Saved founder and CEO profiles.

Robert DeMartini
Chief Executive Officer

Marketing team size

Shows saved marketing team size.

115
9% of the company • 45 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Jack Roddy
Jack Roddy
Chief People Officer
Chaylene Hatch
Chaylene Hatch
Sr. Director of People Operations
Gaston Lazarte, PHR, SHRM-CP
Gaston Lazarte, PHR, SHRM-CP
Director of Human Resources

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 115.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.4 / 5
Work-life balance
3.5 / 5
Culture
3.2 / 5
Diversity & inclusion
3.6 / 5
Recommend to a friend
52%
Positive business outlook
33%

Funding

Shows saved funding data.

Total funding
$63M
Last raise
Post IPO Equity
3 years ago
Funding details
Amount raised
$63M
Last round
Post IPO Equity
Last fundraise
3 years ago

News

Shows saved company news.

Smart partners with Purple to “revolutionise connectivity”
Sep 5, 2024 • Prolific North
Purple lays off corporate staff as it plots factory closures
Aug 26, 2024 • Retail Dive
Purple Innovation, Inc. Announces Consolidation of Manufacturing Operations to Accelerate Growth
Aug 22, 2024 • MarketScreener

Marketing leadership

Shows saved marketing leaders.

Malinovscaia Arina
Chief Marketing Officer
Noah Jacobs
Noah Jacobs
Director, Marketing & Digital Analytics

CMO profiles

Shows saved CMO-level marketing leaders.

Malinovscaia Arina
Chief Marketing Officer
5.5%
Paid referral
3.3%
Social
2.5%

Total followers

29.3K

12-mo growth

+18.7%

Monthly growth

+1.2%

Open jobs growth
-0.6%
Biggest role change
sales: -0.8%
Latest open role
Seasonal Sales Associate (Part-Time) - Woodbury Commons