Director, AEO Discoverability & Copy
Coach
New York City, NY (On-site)
$160K/yr - $165K/yrIn-houseFull-timeDirector/executive
2 days ago
Digital Marketing - Content & AI Visibility Manager
Denver, CO (Remote)
$85K/yr – $100K/yrSenior Level4+ years expFull time
Posted 1 day ago
Job Summary
Own and execute the end-to-end content and AI visibility strategy to boost organic patient discovery, with cross‑functional collaboration and data-driven optimization.
- Lead SEO, AEO, GEO and emerging AI-search initiatives to improve visibility and patient discovery
- Own website and content strategy and landing page development from planning to optimization
- Turn business priorities into actionable AI visibility plans across channels
Job Description
Responsibilities
- Lead SEO, answer engine optimization (AEO), generative engine optimization (GEO) and emerging AI-search strategy, finding new ways to improve organic visibility and patient discovery
- Own website and content strategy and landing page development, including content planning, briefs, copywriting, editing and ongoing optimization
- Create content across channels, including patient education, service-line, physician, social and campaign content
- Turn business, clinical and marketing priorities into clear, actionable content and AI visibility plans
- Manage and optimize local search presence and business listings across Google, Apple, Microsoft and other relevant platforms
- Partner with internal teams, regional leaders and external agencies to coordinate digital campaigns, content and creative
- Support regional marketing needs, including local initiatives, promotions, offers and market-specific opportunities
- Use performance data and search and content insights to spot opportunities and keep improving results
Requirements
- 4–6+ years of experience in digital marketing, content marketing, SEO or a related discipline
- Strong knowledge of SEO and content strategy, and an understanding of how search is evolving through AI, AEO/GEO and LLM-driven discovery
- Excellent writing and editing skills, with a talent for turning complex or technical topics into clear, engaging consumer content
- Experience developing and optimizing website content, ideally in a CMS such as WordPress
- Working knowledge of paid search, paid social and other digital media channels and how they work alongside SEO/AEO
- Experience with local SEO, business listings and location-based digital marketing (strongly preferred)
- Strong analytical instincts and comfort using performance data, search insights and reporting to guide decisions
- Strong project management skills and the ability to juggle priorities across markets, stakeholders and external partners
- Comfort being both a strategic thinker and a hands-on doer
- Healthcare, multi-location or other complex consumer-service marketing experience is a plus
Benefits
- Benefits include medical, dental and vision coverage; 401(k); paid time off; and other benefits.
EVP Eyecare
EVP EyeCare creates bold solutions that capitalize on ophthalmology’s greatest opportunities.We know that transformation at scale requires hands-on partnership, so we come to practices with future-oriented solutions and a shared drive to create lasting impact. We take an expansive and collaborative approach, surrounding practices with support to increase their impact and propel their practices forward.Together with our partners, we are defining the next era of vision care.EVPeyecare.com
Salaries
Posted range
$85K/yr – $100K/yr
Taken straight from the job posting.
AI Search median pay in the United States
Most pay falls between $85K and $141K. Based on 158 salaries.
Marketing Team
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
874
Traffic Source Mix
Search
40.3%
Direct
37.4%
Referral
8%
Social
12.5%
Paid
1.3%
Headcount Trend
Current headcount: ~30
Links
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