Responsibilities

• Strategic Account Leadership - Lead the strategic direction and day-to-day management of key client accounts. - Translate client objectives into clear social and digital strategies, creative briefs and channel plans. - Bring a strong point of view on culture, audiences, platforms and emerging digital behavior. - Identify opportunities to strengthen and grow accounts through proactive ideas and expanded scopes.
• Client Relationships - Act as the senior point of contact and trusted strategic partner for clients. - Lead meetings, workshops, reviews and strategic presentations with confidence. - Maintain clear, timely communication and navigate complex client conversations independently. - Ensure clients consistently receive a high standard of strategic thinking, service and delivery.
• Digital, Social and Content - Oversee social strategies, content calendars, campaigns, community management and performance reporting. - Provide senior direction on social-first creative, content production, paid media and platform strategy. - Work closely with creative, production, strategy, PR and paid teams to deliver integrated campaigns. - Turn data and audience insight into clear recommendations and opportunities for optimization.
• Talent, Creators and Cultural Partnerships - Lead the talent and creator approach across relevant accounts, identifying partnerships that are - culturally credible and strategically aligned. - Build and maintain relationships with US talent, creators, agents, managers, publicists and cultural - partners. - Oversee talent research, outreach, vetting, briefing and partnership delivery. - Lead or oversee negotiations covering fees, deliverables, usage, exclusivity, timelines and - amplification. - Develop longer-term talent associations that strengthen brand relevance beyond one-off influencer - activity.
• Commercial and Project Ownership - Oversee projects from briefing and planning through to delivery and reporting. - Ensure work is delivered on time, within scope and budget, and to a consistently high standard. - Manage account budgets, resourcing and profitability with accuracy and commercial awareness. - Anticipate challenges, resolve issues and communicate scope changes early.
• Team Leadership and Agency Growth - Lead and develop multidisciplinary account teams, providing clear direction, feedback and support. - Foster a collaborative relationship across Folk’s US and UK teams. - Support new business through strategy, proposals and pitching. - Contribute to the continued development and growth of Folk’s US offering.

Requirements

• At least six years + years of relevant experience gained within an agency or an in-house digital, social or brand team.
• A strong track record leading high-profile accounts or brands, ideally within luxury hospitality, property, placemaking or related lifestyle sectors.
• Deep understanding of social strategy, content, talent and creator partnerships, paid media and performance measurement.
• Experience managing senior stakeholders, budgets, scopes and account growth.
• Strong knowledge of the US social, talent and cultural landscape.
• Excellent written, verbal and presentation skills.
• Proven team leadership experience and the ability to develop junior and mid-level talent.
• A strategic, commercial and culturally curious mindset, with the ability to manage multiple priorities in a fast-moving environment.