Marketing Analyst

Responsibilities

• Dashboards & BI Reporting: build and maintain dashboards and recurring reports in a BI tool (e.g., Looker, Tableau, Power BI) for marketers and leaders to use.
• Data Analysis & Extraction: pull and analyze data from our CRM, ad platforms, web analytics, and social platforms, and provide insights.
• Campaign Evaluation: run pre- and post-campaign analyses covering channel, creative, audience, and timing, and turn the results into specific recommendations for the next campaign.
• Testing & Optimization: set up and analyze A/B tests and other experiments, document the results, and provide recommendations.
• Performance Readouts: prepare recurring performance readouts and scorecards for marketing leadership, keeping numbers accurate, current, and easy to act on.
• KPI & Metrics Alignment: work with marketers to define the key metrics and KPIs for each program, and document definitions, data sources, and methodologies so reporting stays consistent.
• Data Hygiene & Quality: check data for gaps, anomalies, and inconsistencies before it reaches reports, and track down the cause with the owners of each tool.
• Insights & Recommendations: present findings clearly to non-technical teammates, with a recommendation attached.
• Ad Hoc Analysis: perform other ad hoc analyses as needed.

Requirements

• Professional Experience: 4-6 years of experience in marketing analytics, business analytics, or a related role.
• Spreadsheet Proficiency: strong Excel or Google Sheets skills, including pivot tables and advanced formulas.
• BI Tools: experience building reports or dashboards in BI tools (Power BI, Tableau, or Looker).
• Analytics Platforms: experience with web or marketing analytics tools (e.g., Google Analytics, ad platform reporting, Semrush, etc.).
• Marketing Metrics: solid grasp of core marketing metrics, such as conversion rates, funnel stages, and campaign ROI.
• Detail-Oriented: strong attention to detail and a habit of checking your own work.
• Communication: clear written and verbal communication, including explaining findings to non-technical audiences.
• Work Style: self-starter who is comfortable working independently, prioritizing requests, and asking questions when something is vague.

Preferred

• Education: Bachelor's degree in Marketing, Business, Statistics, Economics, Data Science, or a related field.
• CRM/Automation Platforms: experience with CRM or marketing automation data (e.g., Salesforce, HubSpot).
• AI & Emerging Tech: interest in AI tools and how to implement, use, and measure them.

Benefits

• 401(k) Plan: Includes a 6% company match.
• Equity: Company stock options.
• Insurance Coverage: 100% company-paid medical, dental, vision, and short/long-term disability insurance for employees.
• Benefit Start Date: Eligible for benefits on your first day of employment.
• Well-Being Support: Employee Assistance Program (EAP).
• Time Off:
• Exempt Employees: Flexible, unlimited PTO and 12 company holidays, including a winter shutdown.
• Non-Exempt Employees: 10 vacation days, paid sick leave, and 12 company holidays, including a winter shutdown, annually.
• On-Site Perks: Catered lunches four times a week and a variety of healthy snacks and refreshments at our Salem and Pittsburgh locations.
• Parental Leave: Generous paid parental leave programs.