Sr. Marketing Analyst

Responsibilities

• Design and build our marketing measurement framework and KPIs from scratch
• Own marketing analytics strategy and be the go-to analytics voice in stakeholder conversations
• Analyze the full customer funnel, from lead generation through activation, retention, and power users
• Partner with analytics engineering to architect marketing data models and make sure the right data is available and trustworthy
• Run advanced analyses, including segmentation, cohort analysis, time-series analysis, and A/B test analysis
• Translate business questions into analytical approaches and recommend evidence-based next steps
• Design, build, and maintain dashboards and recurring reports in BI tools for technical and non-technical audiences
• Write clear summaries and presentations of your findings, with actionable recommendations
• Help scope experiments and turn insights into prioritized marketing initiatives
• Identify opportunities to automate reporting and improve our analytical tooling and processes

Requirements

• Marketing analytics experience, including deep understanding of both high-velocity SMB funnels and longer-cycle Mid-Market / ABM motions
• 4 to 7 years of professional experience in marketing analytics, data analysis, or a related analytical role
• Bachelor’s degree in Data Science, Statistics, Mathematics, Computer Science, Economics, Engineering, or a related quantitative field (or equivalent combination of education and experience)
• Strong SQL skills for querying and analyzing large datasets
• Experience building dashboards and reports in BI tools, specifically Omni, Amplitude, and Marketo
• Strong understanding of statistics, experimental design, and common analytical methods
• Proven ability to influence and engage stakeholders, including holding your own as the only analyst in the room
• Perseverance and a team-player mindset, with comfort working through ambiguity and building from scratch
• Excellent written and verbal communication, including presenting complex findings to varied audiences
• Attention to detail and a commitment to data accuracy and reproducibility

Preferred

• Experience with Omni
• Proficiency in a programming language such as SQL, Python or R for analysis
• Familiarity with data modeling concepts, data warehousing, and cloud data platforms
• Experience working closely with analytics engineering teams
• Prior experience in a senior or lead analytics role, or as a sole analyst
• Experience in SaaS or a similar industry
• Master’s degree in a quantitative field or an MBA with a strong analytics focus
• A continuous growth-mindset, with a focus on learning, embracing challenges, and continuously improving.
• A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems.

Benefits

• equity and other benefits