Digital Media Analyst

Responsibilities

• Analyze and interpret quantitative and qualitative data from multiple sources, including paid social, paid search, programmatic display, connected TV, online video, and website analytics.
• Work with publishers, media teams, and analytics partners to validate reported metrics and identify performance and optimization opportunities.
• Build, maintain, quality-check, and document dashboards and recurring reporting solutions using tools such as Tableau, Adobe Analytics, Excel, and Snowflake for internal and external use.
• Develop performance benchmarks across online channels and partner with media teams to ensure accurate tagging and measurement.
• Monitor performance trends and uncover insights and optimization opportunities for analytics, media, creative, and account teams.
• Perform routine quality assurance across tagging, trafficking, reporting, and dashboard outputs; investigate discrepancies and escalate issues to senior analytics or data engineering team members.
• Translate technical findings into digestible narratives and actionable insights about performance through written summaries, emails, and presentations. Communicate findings to internal and client stakeholders.
• Collaborate with the media team to enhance client reporting and performance measurement and conduct detailed analysis when required.
• Proactively seek new information and maintain a current, thorough understanding of digital marketing best practices, including industry trends, metrics, and competitive activities.

Requirements

• 3+ years of experience in a quantitative, data-driven field.
• Experience working with cross-functional teams across multiple marketing disciplines.
• Ability to manage multiple priorities and develop ideas in a fast-paced, deadline-driven environment.
• Foundational understanding of attribution, conversion measurement, and other approaches used to evaluate marketing effectiveness.
• Understanding of data visualization principles and experience building dashboards.
• Strong quantitative and qualitative skills with proven data interpretation abilities.
• Experience with ad-serving and web analytics tools, including Adobe Analytics and Google Analytics.
• Knowledge of business intelligence and data visualization tools. Tableau is required; Domo, Power BI, or similar tools are a plus.

Preferred

• Foundational SQL skills or experience working with relational datasets.
• Experience with e-commerce and/or automotive is strongly preferred.
• Experience with social platform reporting tools, such as Facebook Ads reporting or Sprinklr reporting, is a plus.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.