Analyst, Analytics

Responsibilities

• Work with the Digital media teams to develop measurement action plans for online media campaigns
• Deliver tracking analysis and reports to support client campaigns and programs, creative and recommended solutions
• Ability to develop tracking and reporting requirements, particularly web analytics
• Ability to contribute to increasing the level of innovation in data, analytics, and CRM at the agency
• Provide assistance on projects, including design, interpreting results, and synthesizing recommendations
• Generate regular reports to gauge the effectiveness of online search, display advertising campaigns on the site/engine, placement/keyword, and creative levels
• Monitor and analyze media campaign performance
• Analyze website behavior using Web analytics tools to determine areas of site improvement
• Contribute to the company's knowledge base by creating and sharing case studies, POVs, and seminar/ conference summaries

Requirements

• 0-1 years of online media and campaign measurement experience or business experience working in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or finance.
• Undergraduate degree; relevant courses or field of study preferred (e.g., Marketing, Business, Finance, Statistics, or Economics).
• Our analysts come from various backgrounds, with and without analytic experience; qualifications include intellectual curiosity, problem-solving skills, determination, and the capacity to add creativity to our client work.
• Strong quantitative and research skills with proven ability to demonstrate data collection, analysis, and interpretation capabilities.
• Excellent organizational and communication skills.
• Strong working knowledge of MS Office, particularly Excel.
• Understanding of online advertising planning, buying, and performance metrics is a plus.
• Experience with website analytics tools such as Omniture and Google Analytics is a plus.
• Ethics and values care consistent with Havas Media’s high standards.
• Highly motivated with a strong record of academic and/ or professional achievement.