Associate Data Analyst, Marketing

Responsibilities

• Partner closely with global operations collaborators to define critical metrics, guide investment decisions, and support performance reviews.
• Employ data to improve marketing performance and foster business growth, guaranteeing that strategies and investments rest on detailed analytics.
• Develop and refine customer segmentation in partnership with sales and marketing, using behavioral and engagement data from the sales funnel.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain high-quality dashboards and marketing reports that ensure clarity, accessibility, and consistent insights.
• Analyze customer behavior and funnel performance to uncover trends, segment differences, and opportunities for improving conversion.
• Establish and uphold consistent metric definitions, reporting standards, and data quality practices across the organization.
• Proactively communicate insights and recommendations, investigate anomalies, and find opportunities to improve data sources and reporting.

Requirements

• Bachelor's degree or equivalent experience
• 1+ years of data analytics experience in marketing or product analytics, preferably in a digital-first environment
• Experience with analytics tools (e.g., Google Analytics GA4, Amplitude, Adobe Analytics) and data visualization platforms (e.g., Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies
• Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators
• Proficiency with SQL
• Strong organization skills

Preferred

• experience using CRM data (eg, Salesforce) and marketing automation tools (eg, Marketing Cloud)