Sr. Manager of Marketing Intelligence & Analytics

Responsibilities

• Lead the development, automation, and maintenance of the Marketing KPI "CMO Dashboard," approximately 10–20 recurring reports, and anomaly detection capabilities, ensuring accurate, timely reporting and proactively identifying changes in marketing and business performance.
• Analyze marketing and business performance across brands, markets, franchise locations, and customer segments, connecting marketing activity to sales, car count, average ticket, same-store performance, and profitability.
• Lead complex analyses integrating Marketing, Finance, Operations, and customer data to diagnose changes in business performance, identify underlying drivers, and recommend specific actions.
• Analyze marketing channel and customer performance across paid search, paid social, programmatic and traditional media, direct mail, email, SMS, CRM, organic and local search, and website performance, evaluating the customer journey from media engagement through conversion, acquisition, retention, and sales outcomes to develop actionable recommendations.
• Develop and refine marketing measurement and attribution frameworks that connect marketing investments to customer behavior, incremental sales, and return on investment across channels.
• Leverage descriptive, predictive, and prescriptive analytics, including customer segmentation, propensity, churn, retention, and demand forecasting, to identify performance drivers and provide actionable insights that inform marketing strategy and decision making.
• Partner with external agencies and analytical specialists to evaluate methodologies, validate models, and ensure analytical insights are effectively applied to marketing strategy and execution.
• Partner with Marketing, Finance, and Operations to evaluate promotions, discounts, and pricing initiatives, linking marketing performance to unit-level sales results and providing data-driven recommendations on campaigns and promotions.
• Translate business questions into testable hypotheses and partner with Marketing to design and execute A/B, multivariate, and geographic experiments using MarketDial and other analytical tools.
• Establish sound testing methodologies, including control groups, statistical validation, and causal inference, and translate experimental results into actionable recommendations.

Requirements

• Excellent written and verbal communication skills, including executive-level analytical storytelling and presentation.
• Advanced SQL and experience working with Snowflake or comparable enterprise data platforms.
• Proficiency in Tableau dashboard development.
• Strong Excel, financial modeling, and data-wrangling skills.
• Strong understanding of statistical analysis, experimental design, and marketing performance measurement.
• Working knowledge of major marketing disciplines and channels, including paid search, paid social, programmatic and traditional media, SEO and local search, CRM, direct mail, email, SMS, and website analytics and conversion optimization.
• Proficiency with GA4 and Google Ads reporting, and familiarity with the measurement and performance metrics of other major marketing platforms.
• Experience partnering with external marketing agencies, data science specialists, and analytics vendors.
• Ability to connect marketing performance to customer behavior, store operations, sales outcomes, and financial results.
• Ability to independently frame complex business problems, identify appropriate analytical methodologies, and develop actionable recommendations.

Preferred

• Advanced Python or R for statistical analysis, predictive modeling, and machine learning.
• Experience with marketing mix modeling, causal inference, incrementality measurement, attribution, and optimization across digital and offline channels.
• Experience developing or managing customer segmentation, propensity, churn, and forecasting models.
• Demonstrated experience leading and mentoring analytical teams.

Benefits

• Full-time employees are eligible for benefits, including medical, dental, and vision insurance; a 401(k) plan; paid time off; and paid holidays.