Vice President-Marketing Strategy Partnerships, Local and American Dream

Responsibilities

• Discover, evaluate, and optimize new and existing partnerships from a marketing lens, identifying opportunities that drive measurable Home Lending growth.
• Develop and execute partnership marketing frameworks that align with broader Home Lending offer strategy and business objectives.
• Build go-to-market plans for partnership activations, ensuring speed to market and scalability.
• Collaborate cross-functionally with product, sales, finance, and analytics teams to measure partnership performance and optimize ROI.
• Map the competitive landscape and identify white-space opportunities for differentiated partnership positioning.
• Formulate local marketing strategy to support growing self-sourced and referral business for Home Lending within Chase branches and local markets, working with the Local Marketing team.
• Own the marketing strategy for the American Dream initiative as it relates to Home Lending, ensuring messaging resonates with target audiences and drives awareness, consideration, and action.
• Develop plans and campaign frameworks that authentically connect Chase’s Home Lending offerings to homeownership accessibility and community growth.
• Define problem statements, map options based on market observations, and illustrate clear paths to bring strategies to market.
• Leverage data and analytics to inform decision-making, test hypotheses, and scale what works.

Requirements

• 7+ years of experience in marketing strategy, transformation, and leadership within dynamic environments.
• Exceptional analytical skills, with a talent for structuring complex problems and creating actionable solutions.
• Ability to rapidly understand new business models, products, and customer needs, with a keen awareness of market dynamics and competitive landscapes.
• Self-starter with a track record of setting ambitious goals, taking initiative, and delivering outstanding results.
• Outstanding written and verbal communication skills, with the ability to engage and inspire senior leadership and cross-functional teams.
• Experience thriving in matrixed, cross-functional environments, building strong partnerships to achieve shared goals.
• Deep understanding of starter and next-gen home lending segments.
• Ability to enhance educational content to empower customers.
• Entrepreneurial mindset with the ability to set and achieve ambitious goals.
• Advanced skills in MS Excel and PowerPoint.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.