Vice President of Marketing & Customer Growth

Responsibilities

• Growth Strategy
• Develop and execute a comprehensive marketing and growth strategy aligned with organizational goals.
• Serve as a member of the leadership team, contributing to enterprise-wide strategic planning.
• Identify market opportunities, competitive advantages, and growth initiatives that drive profitable revenue expansion.
• Establish short-and long-term performance objectives and measure outcomes against business goals.
• Marketing & Brand
• Lead all marketing initiatives including brand strategy, demand generation, advertising, communications, public relations, content development, and social media.
• Ensure brand consistency and positioning across all customer touchpoints.
• Develop integrated campaigns that support revenue growth, customer acquisition, and brand awareness.
• Evaluate marketing effectiveness and optimize investments to maximize return on investment.

Requirements

• Minimum of 10 years of progressive leadership experience in marketing, customer growth, revenue generation, or related disciplines.
• Minimum of 5 years of VP-level leadership experience leading multi-functional teams.
• Demonstrated success driving revenue growth, customer acquisition, and business performance.
• Proven experience leading e-commerce strategy, online sales growth, digital merchandising, and website conversion optimization.
• Experience managing CRM platforms, customer lifecycle programs, marketing automation initiatives.
• Experience developing data-driven marketing strategies and utilizing analytics to improve business outcomes.
• Experience managing significant marketing budgets and delivering measurable ROI.
• Strong strategic thinking and business acumen.
• Deep understanding of digital marketing, e-commerce, customer acquisition, CRM, and brand management.
• Strong financial management and budgeting capabilities.

Preferred

• Experience in home services, retail, consumer products, multi-location operations, or similar customer-focused industries.
• Experience leading omnichannel sales and marketing environments.
• Experience with advanced customer analytics, personalization technologies, and AI-driven marketing solutions.
• Experience scaling digital commerce operations and online revenue channels.

Benefits

• Competitive compensation and bonus programs (based on position)
• Medical Benefits including Virtual Visits- The care you need-when, where and how you need it!
• Dental & Vision Benefits
• Flexible Savings Account (FSA)
• Employee Stock Ownership Plan (ESOP) – You’re more than an employee - Get rewarded for long and loyal service with ownership interest in the Company
• Paid Time Off and Paid Holidays.
• 401(k) plan
• On-Demand Access to Your Pay! - Why wait until pay day?