(USA) Senior Manager, Product Marketing

Responsibilities

• Own marketing strategy for core Walmart+ benefits and future third-party benefits, developing integrated, full-funnel plans to drive awareness, member acquisition, benefit utilization, and incremental member value.
• Lead new member benefit launches end-to-end, from initial strategy and positioning through go-to-market planning, cross-functional execution, launch readiness, and post-launch optimization, ensuring alignment with business objectives and timelines.
• Translate the Director’s strategic vision into execution by independently driving priorities forward, navigating ambiguity, and developing solutions that keep initiatives on track.
• Drive ongoing optimization by partnering with other teams to evaluate performance, identify opportunities, and leverage data, consumer insights, and testing to improve effectiveness and benefit utilization.

Requirements

• 10+ years of experience in product marketing, partner marketing, or membership marketing, with a proven track record of independently leading complex, high-impact initiatives.
• Demonstrated experience developing and executing full-funnel marketing strategies and go-to-market plans across paid, owned, and partner channels.
• Hands-on, detail-oriented, and solutions-driven leadership style, with the ability to balance strategic thinking with tactical execution, independently navigate complex challenges, and drive results with minimal oversight.
• Data-driven mindset with the ability to translate performance insights, consumer behavior, and testing into actionable marketing strategies and recommendations.
• Experience using AI-enabled tools to accelerate insight development, improve creative effectiveness, and streamline planning and operating workflows.
• Bachelor’s degree required.

Preferred

• Masters: Business Administration

Benefits

• Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.