Product Marketing Manager - US Remote

Responsibilities

• Lead voice-of-customer programs through interviews, surveys, advisory boards, and shadowing sessions, and translate what you learn from clinicians, operations leaders, executives, and payers into product needs, messaging, and GTM strategy
• Own market segmentation, TAM/SAM sizing, personas, and competitive intelligence, including battlecards and differentiation strategies that help Sales win
• Drive end-to-end launch planning for new products, features, and market expansions, developing positioning, messaging frameworks, and talk tracks for each segment and persona, and partnering with Revenue and Product on pricing and packaging
• Create launch and sales enablement assets such as one-pagers, feature briefs, FAQs, pitch decks, and sales plays, and deliver ongoing internal enablement on personas, product updates, and objection handling
• Partner with CS and Marketing on customer communications including release notes, newsletters, in-app messaging, webinars, and help center content, tracking adoption and engagement metrics to refine messaging over time
• Build and manage a central proof-point library of ROI metrics, case studies, benchmarks, and customer quotes, working with CS, RevOps, and Content Marketing to quantify outcomes and turn them into thought leadership

Requirements

• 5 to 7 years of Product Marketing experience, with B2B SaaS or health-tech strongly preferred
• Experience with GTM strategy, messaging frameworks, persona development, VoC research, and product launches
• Proven ability to support growth and adoption in emerging or underpenetrated markets
• Exceptional written and verbal communication skills, with the ability to distill complexity into clear, compelling narratives
• Analytical mindset with experience defining, measuring, and reporting PMM KPIs
• Strong cross-functional collaboration skills and comfort in a fast-paced, high-growth environment, along with a passion for behavioral health or healthcare innovation

Preferred

• Experience in community behavioral health, SUD or addiction treatment, home health, hospice, or care-at-home settings
• Familiarity with healthcare procurement, health systems, payers, or value-based care models
• Experience building ROI calculators, proof-point libraries, or customer reference programs
• Experience with competitive intelligence, win/loss programs, and analyst relations

Benefits

• Competitive health and well-being benefits, mental healthcare support, and life and AD&D insurance
• Significant equity and 401(k) plans matched to 4%
• Company sponsored retirement plan
• Global business travel insurance for you and any dependents traveling with you
• Domestic conference budget and annual learning & development stipend
• Remote work stipend
• Generous PTO, additional mental health days, and paid time off to recharge, care for yourself and loved ones, and handle life's moments
• Fertility treatment and family planning coverage
• Annual learning & development stipend
• Employee resource groups and team-driven celebrations and events