Product Marketing Manager, A+

Responsibilities

• Owning positioning and messaging for Attendance Plus, pairing market and customer insight with district pain points into a value proposition that resonates from superintendents to attendance clerks.
• Build deep expertise in the attendance market, including state attendance-based policies and funding formulas, district budget cycles, buying dynamics, and the competitive landscape.
• Planning and running go-to-market for new Attendance Plus capabilities, matching the size of each launch to its strategic weight.
• Defined launch goals and success metrics, then use adoption data, customer feedback, and field insights to shape what comes next.
• Collaborating with the product team to tell the story of the Attendance Plus roadmap internally and externally.
• Partnering with Sales Enablement to equip Sales and Customer Success with battlecards, buyer-specific messaging, ROI framing, and objection handling.
• Running win/loss analysis and customer research, and turn findings into clear recommendations on product, positioning, and go-to-market.
• Bringing the voice of the market into packaging, pricing, and roadmap conversations with the Attendance product team.
• Identifying the highest-potential segments and growth opportunities, especially expansion within existing ParentSquare districts.

Requirements

• 3–5+ years of B2B SaaS product marketing experience, including ownership of positioning and go-to-market for a product or product line.
• Experience launching or scaling a newer product, including expansion into existing customer accounts. You bring an entrepreneurial mindset and are comfortable building the playbook as you go.
• Strong storytelling and writing skills, with a knack for turning complex problems and capabilities into simple, differentiated narratives.
• Hands-on experience with win/loss analysis, customer research, or competitive intelligence, and turning insights into recommendations.
• A track record of building alignment across product, sales, and customer success teams.
• Genuine interest in how family engagement drives student attendance and a desire to become our internal expert on it.

Preferred

• Experience in EdTech or another mission-driven, multi-stakeholder B2B market.
• Experience marketing to school districts, education agencies, or other public-sector buyers.
• Familiarity with attendance, student support, MTSS, or intervention tools.

Benefits

• Employer-paid health insurance (including dependent coverage)
• An employer-matched 401K retirement savings program from day 1
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• Generous PTO
• 15 paid holidays, including your birthday!