Product Marketing Manager

Responsibilities

• Developing and executing product marketing and branding strategies for business-to-consumer and business-to-business audiences
• Translating customer insights, market research, competitive intelligence, and industry trends into differentiated product positioning and go-to-market plans
• Partnering with product management, marketing communications, design, and market-launch teams to communicate product features, benefits, and value propositions
• Leading promotional and digital marketing strategies across channels such as social media, email marketing, and online advertising to increase awareness, engagement, lead generation, and sales
• Providing creative direction for marketing content and promotional assets while maintaining consistency with brand standards across customer touchpoints
• Establishing key performance indicators, evaluating campaign and marketing performance, and using data-driven insights to improve results and marketing effectiveness

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10 or more years of experience in marketing, product marketing, brand management, or a related field
• Experience developing and executing marketing strategies, product-positioning plans, branding initiatives, and digital campaigns
• Experience using customer, market, competitive, and campaign-performance data to guide marketing decisions
• Demonstrated project management and cross-functional collaboration experience, including coordinating initiatives with product, communications, sales, or design teams
• Ability to travel up to 10% for business meetings, customer engagements, and company events
• Legally authorized to work in the United States on a continual and permanent basis without company sponsorship

Preferred

• Master of Business Administration or another advanced degree in Marketing, Business, or a related field
• Experience marketing consumer goods, products, or solutions to both business-to-consumer and business-to-business audiences
• Experience developing campaigns across social media, email marketing, online advertising, and other digital channels
• Knowledge of branding principles, customer behavior, market segmentation, and contemporary digital marketing practices
• Experience establishing marketing key performance indicators and using analytics to evaluate and optimize campaign performance
• Experience applying agile planning practices to marketing launches or product-release activities